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Mathematical Applications for the ...

11th Edition
Ronald J. Harshbarger + 1 other
ISBN: 9781305108042

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BuyFindarrow_forward

Mathematical Applications for the ...

11th Edition
Ronald J. Harshbarger + 1 other
ISBN: 9781305108042
Textbook Problem

Revenue On the basis of past experience, a company has determined that its monthly sales revenue (in dollars) is related to its advertising according to the formula s   =   20 x +   y 2 +   4 x y , where x is the amount spent on print advertising and y is the amount spent on cable advertising. If the company plans to spend $30,000 per month on these two means of advertising, how much should it spend on each method to maximize its monthly sales revenue?

To determine

To calculate: The cost to be spend on each method to maximize the monthly sales revenue of a company, if the company plans to spend $30,000 per month on the two means of advertising. On the basis of past experience, a company has determined that its monthly sales revenue (in dollars) is related to its advertising according to the formula s=20x+y2+4xy, where x is the amount spent on print advertising and y is the amount spent on cable advertising.

Explanation

Given Information:

A company has determined that its monthly sales revenue (in dollars) is related to its advertising according to the formula s=20x+y2+4xy, where x is the amount spent on print advertising and y is the amount spent on cable advertising. The company plans to spend $30,000 per month on the two means of advertising.

Formula used:

Lagrange Multipliers Method:

According to the Lagrange multipliers method to obtain maxima or minima for a function z=f(x,y) subject to the constraint g(x,y)=0,

Step 1: Find the critical values of f(x,y) using the new variable λ to form the objective function F(x,y,λ)=f(x,y)+λg(x,y).

Step 2: The critical points of f(x,y) are the critical values of F(x,y,λ) which satisfies g(x,y)=0.

Step 3: The critical points of F(x,y,λ) are the points that satisfy:

Fx=0, Fy=0, and Fλ=0, that is, the points which make all the partial derivatives of zero.

For a function f(x,y), the partial derivative of f(x,y) with respect to y is calculated by taking the derivative of f(x,y) with respect to y and keeping the other variable x constant. The partial derivative of f(x,y) with respect to y is denoted by fy.

Power of x rule for a real number n is such that, if f(x)=xn then f(x)=nxn1.

Constant function rule for a constant c is such that, if f(x)=c then f(x)=0.

Coefficient rule for a constant c is such that, if f(x)=cu(x), where u(x) is a differentiable function of x, then f(x)=cu(x).

Calculation:

Consider the problem, a company has determined that its monthly sales revenue (in dollars) is related to its advertising according to the formula s=20x+y2+4xy, where x is the amount spent on print advertising and y is the amount spent on cable advertising. The company plans to spend $30,000 per month on the two means of advertising.

If x is the amount spent on print advertising and y is the amount spent on cable advertising, then the total amount spent is x+y. But the company plans to spend $30,000 per month on the two means of advertising. Thus, x+y=30000.

Thus, the constraint is x+y=30000.

Thus, minimize the function s(x,y)=20x+y2+4xy.

According to the Lagrange multipliers method,

The objective function is F(x,y,λ)=f(x,y)+λg(x,y).

Thus, f(x,y)=20x+y2+4xy and g(x,y)=x+y30,000.

Substitute 20x+y2+4xy for f(x,y) and x+y30,000 for g(x,y) in F(x,y,λ)=f(x,y)+λg(x,y)

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Chapter 14 Solutions

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Sect-14.1 P-10ESect-14.1 P-11ESect-14.1 P-12ESect-14.1 P-13ESect-14.1 P-14ESect-14.1 P-15ESect-14.1 P-16ESect-14.1 P-17ESect-14.1 P-18ESect-14.1 P-19ESect-14.1 P-20ESect-14.1 P-21ESect-14.1 P-22ESect-14.1 P-23ESect-14.1 P-24ESect-14.1 P-25ESect-14.1 P-27ESect-14.1 P-28ESect-14.1 P-29ESect-14.1 P-30ESect-14.1 P-31ESect-14.1 P-32ESect-14.1 P-33ESect-14.1 P-34ESect-14.1 P-35ESect-14.1 P-36ESect-14.1 P-37ESect-14.1 P-38ESect-14.2 P-1CPSect-14.2 P-2CPSect-14.2 P-3CPSect-14.2 P-4CPSect-14.2 P-5CPSect-14.2 P-1ESect-14.2 P-2ESect-14.2 P-3ESect-14.2 P-4ESect-14.2 P-5ESect-14.2 P-6ESect-14.2 P-7ESect-14.2 P-8ESect-14.2 P-9ESect-14.2 P-10ESect-14.2 P-11ESect-14.2 P-12ESect-14.2 P-13ESect-14.2 P-14ESect-14.2 P-15ESect-14.2 P-16ESect-14.2 P-17ESect-14.2 P-18ESect-14.2 P-19ESect-14.2 P-20ESect-14.2 P-21ESect-14.2 P-22ESect-14.2 P-23ESect-14.2 P-24ESect-14.2 P-25ESect-14.2 P-26ESect-14.2 P-27ESect-14.2 P-28ESect-14.2 P-29ESect-14.2 P-30ESect-14.2 P-31ESect-14.2 P-32ESect-14.2 P-33ESect-14.2 P-34ESect-14.2 P-35ESect-14.2 P-36ESect-14.2 P-37ESect-14.2 P-38ESect-14.2 P-39ESect-14.2 P-40ESect-14.2 P-41ESect-14.2 P-42ESect-14.2 P-43ESect-14.2 P-44ESect-14.2 P-45ESect-14.2 P-46ESect-14.2 P-47ESect-14.2 P-48ESect-14.2 P-49ESect-14.2 P-50ESect-14.2 P-51ESect-14.2 P-52ESect-14.2 P-53ESect-14.2 P-54ESect-14.2 P-55ESect-14.2 P-56ESect-14.3 P-1CPSect-14.3 P-2CPSect-14.3 P-3CPSect-14.3 P-1ESect-14.3 P-2ESect-14.3 P-3ESect-14.3 P-4ESect-14.3 P-5ESect-14.3 P-6ESect-14.3 P-7ESect-14.3 P-8ESect-14.3 P-9ESect-14.3 P-10ESect-14.3 P-11ESect-14.3 P-12ESect-14.3 P-13ESect-14.3 P-14ESect-14.3 P-15ESect-14.3 P-16ESect-14.3 P-17ESect-14.3 P-18ESect-14.3 P-19ESect-14.3 P-20ESect-14.3 P-21ESect-14.3 P-22ESect-14.3 P-23ESect-14.3 P-24ESect-14.3 P-25ESect-14.3 P-26ESect-14.3 P-27ESect-14.3 P-28ESect-14.3 P-29ESect-14.3 P-30ESect-14.4 P-1CPSect-14.4 P-2CPSect-14.4 P-3CPSect-14.4 P-4CPSect-14.4 P-1ESect-14.4 P-2ESect-14.4 P-3ESect-14.4 P-4ESect-14.4 P-5ESect-14.4 P-6ESect-14.4 P-7ESect-14.4 P-8ESect-14.4 P-9ESect-14.4 P-10ESect-14.4 P-11ESect-14.4 P-12ESect-14.4 P-13ESect-14.4 P-14ESect-14.4 P-15ESect-14.4 P-16ESect-14.4 P-17ESect-14.4 P-18ESect-14.4 P-19ESect-14.4 P-20ESect-14.4 P-21ESect-14.4 P-22ESect-14.4 P-23ESect-14.4 P-24ESect-14.4 P-25ESect-14.4 P-26ESect-14.4 P-27ESect-14.4 P-28ESect-14.4 P-29ESect-14.4 P-30ESect-14.4 P-31ESect-14.4 P-32ESect-14.4 P-34ESect-14.4 P-35ESect-14.4 P-36ESect-14.5 P-1CPSect-14.5 P-2CPSect-14.5 P-3CPSect-14.5 P-4CPSect-14.5 P-1ESect-14.5 P-2ESect-14.5 P-3ESect-14.5 P-4ESect-14.5 P-5ESect-14.5 P-6ESect-14.5 P-7ESect-14.5 P-8ESect-14.5 P-9ESect-14.5 P-10ESect-14.5 P-11ESect-14.5 P-12ESect-14.5 P-13ESect-14.5 P-14ESect-14.5 P-15ESect-14.5 P-16ESect-14.5 P-17ESect-14.5 P-18ESect-14.5 P-19ESect-14.5 P-20ESect-14.5 P-21ESect-14.5 P-22ESect-14.5 P-23ESect-14.5 P-24ESect-14.5 P-25ESect-14.5 P-26ECh-14 P-1RECh-14 P-2RECh-14 P-3RECh-14 P-4RECh-14 P-5RECh-14 P-6RECh-14 P-7RECh-14 P-8RECh-14 P-9RECh-14 P-10RECh-14 P-11RECh-14 P-12RECh-14 P-13RECh-14 P-14RECh-14 P-15RECh-14 P-16RECh-14 P-17RECh-14 P-18RECh-14 P-19RECh-14 P-20RECh-14 P-21RECh-14 P-22RECh-14 P-23RECh-14 P-24RECh-14 P-25RECh-14 P-26RECh-14 P-27RECh-14 P-28RECh-14 P-29RECh-14 P-30RECh-14 P-31RECh-14 P-32RECh-14 P-33RECh-14 P-34RECh-14 P-35RECh-14 P-36RECh-14 P-1TCh-14 P-2TCh-14 P-3TCh-14 P-4TCh-14 P-5TCh-14 P-6TCh-14 P-7TCh-14 P-8TCh-14 P-9TCh-14 P-10T

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