Chapter 14.5, Problem 23E

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11th Edition

Ronald J. Harshbarger + 1 other

ISBN: 9781305108042

Textbook Problem

** Revenue** On the basis of past experience, a company has determined that its monthly sales revenue (in dollars) is related to its advertising according to the formula

To determine

**To calculate:** The cost to be spend on each method to maximize the monthly sales revenue of a company, if the company plans to spend *x* is the amount spent on print advertising and *y* is the amount spent on cable advertising.

Explanation

**Given Information:**

A company has determined that its monthly sales revenue (in dollars) is related to its advertising according to the formula *x* is the amount spent on print advertising and *y* is the amount spent on cable advertising. The company plans to spend

**Formula used:**

Lagrange Multipliers Method:

According to the Lagrange multipliers method to obtain maxima or minima for a function

Step 1: Find the critical values of

Step 2: The critical points of

Step 3: The critical points of

For a function *y* is calculated by taking the derivative of *y* and keeping the other variable *x* constant. The partial derivative of *y* is denoted by

Power of

Constant function rule for a constant

Coefficient rule for a constant

**Calculation:**

Consider the problem, a company has determined that its monthly sales revenue (in dollars) is related to its advertising according to the formula *x* is the amount spent on print advertising and *y* is the amount spent on cable advertising. The company plans to spend

If *x* is the amount spent on print advertising and *y* is the amount spent on cable advertising, then the total amount spent is

Thus, the constraint is

Thus, minimize the function

According to the Lagrange multipliers method,

The objective function is

Thus,

Substitute

Sect-14.1 P-1CPSect-14.1 P-1ESect-14.1 P-2ESect-14.1 P-3ESect-14.1 P-4ESect-14.1 P-5ESect-14.1 P-6ESect-14.1 P-7ESect-14.1 P-8ESect-14.1 P-9E

Sect-14.1 P-10ESect-14.1 P-11ESect-14.1 P-12ESect-14.1 P-13ESect-14.1 P-14ESect-14.1 P-15ESect-14.1 P-16ESect-14.1 P-17ESect-14.1 P-18ESect-14.1 P-19ESect-14.1 P-20ESect-14.1 P-21ESect-14.1 P-22ESect-14.1 P-23ESect-14.1 P-24ESect-14.1 P-25ESect-14.1 P-27ESect-14.1 P-28ESect-14.1 P-29ESect-14.1 P-30ESect-14.1 P-31ESect-14.1 P-32ESect-14.1 P-33ESect-14.1 P-34ESect-14.1 P-35ESect-14.1 P-36ESect-14.1 P-37ESect-14.1 P-38ESect-14.2 P-1CPSect-14.2 P-2CPSect-14.2 P-3CPSect-14.2 P-4CPSect-14.2 P-5CPSect-14.2 P-1ESect-14.2 P-2ESect-14.2 P-3ESect-14.2 P-4ESect-14.2 P-5ESect-14.2 P-6ESect-14.2 P-7ESect-14.2 P-8ESect-14.2 P-9ESect-14.2 P-10ESect-14.2 P-11ESect-14.2 P-12ESect-14.2 P-13ESect-14.2 P-14ESect-14.2 P-15ESect-14.2 P-16ESect-14.2 P-17ESect-14.2 P-18ESect-14.2 P-19ESect-14.2 P-20ESect-14.2 P-21ESect-14.2 P-22ESect-14.2 P-23ESect-14.2 P-24ESect-14.2 P-25ESect-14.2 P-26ESect-14.2 P-27ESect-14.2 P-28ESect-14.2 P-29ESect-14.2 P-30ESect-14.2 P-31ESect-14.2 P-32ESect-14.2 P-33ESect-14.2 P-34ESect-14.2 P-35ESect-14.2 P-36ESect-14.2 P-37ESect-14.2 P-38ESect-14.2 P-39ESect-14.2 P-40ESect-14.2 P-41ESect-14.2 P-42ESect-14.2 P-43ESect-14.2 P-44ESect-14.2 P-45ESect-14.2 P-46ESect-14.2 P-47ESect-14.2 P-48ESect-14.2 P-49ESect-14.2 P-50ESect-14.2 P-51ESect-14.2 P-52ESect-14.2 P-53ESect-14.2 P-54ESect-14.2 P-55ESect-14.2 P-56ESect-14.3 P-1CPSect-14.3 P-2CPSect-14.3 P-3CPSect-14.3 P-1ESect-14.3 P-2ESect-14.3 P-3ESect-14.3 P-4ESect-14.3 P-5ESect-14.3 P-6ESect-14.3 P-7ESect-14.3 P-8ESect-14.3 P-9ESect-14.3 P-10ESect-14.3 P-11ESect-14.3 P-12ESect-14.3 P-13ESect-14.3 P-14ESect-14.3 P-15ESect-14.3 P-16ESect-14.3 P-17ESect-14.3 P-18ESect-14.3 P-19ESect-14.3 P-20ESect-14.3 P-21ESect-14.3 P-22ESect-14.3 P-23ESect-14.3 P-24ESect-14.3 P-25ESect-14.3 P-26ESect-14.3 P-27ESect-14.3 P-28ESect-14.3 P-29ESect-14.3 P-30ESect-14.4 P-1CPSect-14.4 P-2CPSect-14.4 P-3CPSect-14.4 P-4CPSect-14.4 P-1ESect-14.4 P-2ESect-14.4 P-3ESect-14.4 P-4ESect-14.4 P-5ESect-14.4 P-6ESect-14.4 P-7ESect-14.4 P-8ESect-14.4 P-9ESect-14.4 P-10ESect-14.4 P-11ESect-14.4 P-12ESect-14.4 P-13ESect-14.4 P-14ESect-14.4 P-15ESect-14.4 P-16ESect-14.4 P-17ESect-14.4 P-18ESect-14.4 P-19ESect-14.4 P-20ESect-14.4 P-21ESect-14.4 P-22ESect-14.4 P-23ESect-14.4 P-24ESect-14.4 P-25ESect-14.4 P-26ESect-14.4 P-27ESect-14.4 P-28ESect-14.4 P-29ESect-14.4 P-30ESect-14.4 P-31ESect-14.4 P-32ESect-14.4 P-34ESect-14.4 P-35ESect-14.4 P-36ESect-14.5 P-1CPSect-14.5 P-2CPSect-14.5 P-3CPSect-14.5 P-4CPSect-14.5 P-1ESect-14.5 P-2ESect-14.5 P-3ESect-14.5 P-4ESect-14.5 P-5ESect-14.5 P-6ESect-14.5 P-7ESect-14.5 P-8ESect-14.5 P-9ESect-14.5 P-10ESect-14.5 P-11ESect-14.5 P-12ESect-14.5 P-13ESect-14.5 P-14ESect-14.5 P-15ESect-14.5 P-16ESect-14.5 P-17ESect-14.5 P-18ESect-14.5 P-19ESect-14.5 P-20ESect-14.5 P-21ESect-14.5 P-22ESect-14.5 P-23ESect-14.5 P-24ESect-14.5 P-25ESect-14.5 P-26ECh-14 P-1RECh-14 P-2RECh-14 P-3RECh-14 P-4RECh-14 P-5RECh-14 P-6RECh-14 P-7RECh-14 P-8RECh-14 P-9RECh-14 P-10RECh-14 P-11RECh-14 P-12RECh-14 P-13RECh-14 P-14RECh-14 P-15RECh-14 P-16RECh-14 P-17RECh-14 P-18RECh-14 P-19RECh-14 P-20RECh-14 P-21RECh-14 P-22RECh-14 P-23RECh-14 P-24RECh-14 P-25RECh-14 P-26RECh-14 P-27RECh-14 P-28RECh-14 P-29RECh-14 P-30RECh-14 P-31RECh-14 P-32RECh-14 P-33RECh-14 P-34RECh-14 P-35RECh-14 P-36RECh-14 P-1TCh-14 P-2TCh-14 P-3TCh-14 P-4TCh-14 P-5TCh-14 P-6TCh-14 P-7TCh-14 P-8TCh-14 P-9TCh-14 P-10T

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