Economics
Economics
4th Edition
ISBN: 9781464143847
Author: Paul Krugman, Robin Wells
Publisher: Worth Publishers
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Chapter 15, Problem 10P
To determine

Concept Introduction:

Advertising: It is one of the ways of promoting goods so that consumers are aware of the product quality and how it is better than its closest substitute.

Role of Advertising:

  • Advertisements are worth only in those market where sellers have some market power which means that price must be above the marginal cost.
  • The main role of advertisements is to convince consumers to buy a specific seller's product at the going prices.
  • However, it is seen that some of the advertisements are a waste of resources based on the social point of view because they are just done to attract consumers without any information.
  • From an economical point of view, advertisements always shifts the total average cost downwards and it also helps in increasing the sale of the product.

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Importance And Benefits Of Advertising; Author: Explified;https://www.youtube.com/watch?v=sUPdwHFO3Do;License: Standard Youtube License