MYLAB MARKETING W/PEARSON ETEXT--ACCES
MYLAB MARKETING W/PEARSON ETEXT--ACCES
13th Edition
ISBN: 9781323432082
Author: Armstrong
Publisher: PEARSON
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Chapter 15, Problem 15.16VC
Summary Introduction

Case summary:

Company M is running a leading employment site in Country U. It started to globalize its business to abroad. Company M has made it to 50 more countries and has been recognized as a successful business. Even in economic times, Company M has performed well and also invested more in new technologies.

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M Company

To discuss: The challenges faced by the global market M by global marketing the environment and the way it faces these challenges.

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