MyLab Economics with Pearson eText -- Access Card -- for Economics
7th Edition
ISBN: 9780134739403
Author: R. Glenn Hubbard, Anthony Patrick O'Brien
Publisher: PEARSON
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Textbook Question
Chapter 15, Problem 15.2.10PA
(Related to the Apply the Concept an page 512) Why was De Beers worried that people might resell their old diamonds? How did De Beers attempt to convince consumers that previously owned diamonds were not good substitutes for new diamonds? How did De Beers’s strategy affect the demand curve for new diamonds? How did De Beers’s strategy affect its profit?
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6
In 1916, Henry Ford was quoted as saying the following:
"There are men who will pay $360 for a car who would not pay $440. We had in round numbers
500,000 buyers of cars on the $440 basis, and I figure that on the $360 basis we can
increase sales to possibly 800,000 cars for the year - less profit on each car, but more cars,
more employment of labor, and in the end we get all the total profit we ought to make."
If Ford's estimate as correct, what was the price elasticity of demand for his cars?
By how much did total revenue increase?
7
Using the data from question 6, above, write the demand curve equation for Henry Ford's
cars.
8
Using the demand curve equation from question 7, build a graphic to sell Ford cars to the
public in 1916.
6
In 1916, Henry Ford was quoted as saying the following:
"There are men who will pay $360 for a car who would not pay $440. We had in round numbers
500,000 buyers of cars on the $440 basis, and I figure that on the $360 basis we can
increase sales to possibly 800,000 cars for the year - less profit on each car, but more cars,
more employment of labor, and in the end we get all the total profit we ought to make."
If Ford's estimate as correct, what was the price elasticity of demand for his cars?
By how much did total revenue increase?
Imagine that you are advising a small new car dealership. They ask:A) given the information below, what is the best price they should put on all the cars, assuming every buyer pays the same price and how much profit will they make?
B) is there a better way to make profits and how much profit could they make? why might this strategy be difficult to use? The firm can't change their costs. But they could use a different pricing scheme, not charging every customer the same price.
Fixed cost for business is $4000
Variable cost is $20,000 for each car they get from the manufacturer.
They anticipate the following customers.
Ms. Rich would pay up to $30,000
Mr. Upper Middle would pay up to $26,000
Ms. Middle would pay up to $22,000
Mr. Lower Middle would pay up to $18,000
Ms. Poor would pay up to $16,000
Chapter 15 Solutions
MyLab Economics with Pearson eText -- Access Card -- for Economics
Ch. 15 - Prob. 15.1.1RQCh. 15 - Prob. 15.1.2RQCh. 15 - Prob. 15.1.3PACh. 15 - Prob. 15.1.4PACh. 15 - Prob. 15.1.5PACh. 15 - Prob. 15.1.6PACh. 15 - Prob. 15.2.1RQCh. 15 - Prob. 15.2.2RQCh. 15 - Prob. 15.2.3RQCh. 15 - Prob. 15.2.4RQ
Ch. 15 - Prob. 15.2.5PACh. 15 - Prob. 15.2.6PACh. 15 - Prob. 15.2.7PACh. 15 - Prob. 15.2.8PACh. 15 - Prob. 15.2.9PACh. 15 - (Related to the Apply the Concept an page 512) Why...Ch. 15 - Prob. 15.2.11PACh. 15 - Prob. 15.2.12PACh. 15 - Prob. 15.2.13PACh. 15 - Prob. 15.3.1RQCh. 15 - Prob. 15.3.2RQCh. 15 - Prob. 15.3.3RQCh. 15 - Prob. 15.3.4PACh. 15 - Prob. 15.3.5PACh. 15 - Prob. 15.3.6PACh. 15 - Prob. 15.3.7PACh. 15 - Prob. 15.3.8PACh. 15 - Prob. 15.3.9PACh. 15 - Prob. 15.3.10PACh. 15 - Prob. 15.4.1RQCh. 15 - Prob. 15.4.2RQCh. 15 - Prob. 15.4.3PACh. 15 - Prob. 15.4.4PACh. 15 - Prob. 15.4.5PACh. 15 - Prob. 15.4.6PACh. 15 - Prob. 15.4.7PACh. 15 - Prob. 15.5.1RQCh. 15 - Prob. 15.5.2RQCh. 15 - Prob. 15.5.3RQCh. 15 - Prob. 15.5.4PACh. 15 - Prob. 15.5.5PACh. 15 - Prob. 15.5.6PACh. 15 - Prob. 15.5.7PACh. 15 - Prob. 15.5.8PACh. 15 - Prob. 15.5.9PACh. 15 - Prob. 15.5.10PACh. 15 - Prob. 15.5.11PACh. 15 - Prob. 15.5.12PACh. 15 - Prob. 15.5.13PACh. 15 - Prob. 15.1CTECh. 15 - Prob. 15.2CTECh. 15 - Prob. 15.3CTE
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