MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
14th Edition
ISBN: 9781260539103
Author: Kerin
Publisher: MCG CUSTOM
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Chapter 15, Problem 3AMK
Summary Introduction

To discuss: The types of channel conflicts by the dual distribution and its reason.

Introduction:

When member of one channel trusts the member of another channel, who has engaged in behavior that prevents from the attainment of goal, the channel conflicts arises.

Summary Introduction

To discuss: The types of channel conflicts reduced by the direct distribution and its reason.

Introduction:

When one channel member trusts another channel member has engaged in behavior which prevents from the attainment of goal, the channel conflicts arises.

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Students have asked these similar questions
What type of channel conflict is likely to becaused by dual distribution, and what typeof  conflict can be reduced by direct distribu-tion? Why?
What types of channel conflict are present in this channel of distribution? Explain.
A good channel intermediary can be useful for manufacturers. Does a manufacturer's own distribution network justify doing so instead of using separate intermediaries?
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