MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
MARKETING W/CUSTOM CNCT+SMARTBOOK A.C.
14th Edition
ISBN: 9781260539103
Author: Kerin
Publisher: MCG CUSTOM
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Chapter 15, Problem 2BYMP
Summary Introduction

To discuss: The channels and intermediaries which is best satisfy the important buying requirements of the target market.

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Marketing distribution channels refers to the firms or individuals who involves in the product or service making for the purpose of industrial or consumers use. This provides a channel through which the goods and service are passed from the producer to the buyer.

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Specify which channel and intermediaries will best satisfy the important buying requirements of the target market.
Which channel and intermediaries will best satisfy the buying requirements of the target market?
2. What are the Channel alternatives (manufacturer-to-retail)? and explain the channel alternatives for consumer products through retail outlets.
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