EBK MANAGEMENT, LOOSE-LEAF VERSION
EBK MANAGEMENT, LOOSE-LEAF VERSION
13th Edition
ISBN: 8220103768115
Author: DAFT
Publisher: YUZU
Question
Book Icon
Chapter 15, Problem 3CFCA
Summary Introduction

To determine:

How would Rankin modify his leadership style if he wants to succeed dyer in two years.

Case Summary:

Reflex systems is specialized in selling exercise equipment to high schools and colleges, small to mid-sized businesses for recreation centres, through a national force of 310 salespeople. The company has encountered and won a great level of sales in the recent past. However, it is facing issues with follow up service systems. Therefore, the CEO of the company has planned to implement a new CRM system to rectify these ongoing issues and attract and retain customers. Customer relationship management (CRM), this is an approach and system to manage a favourable and attractive relationship with existing and potential customer. It supports and aids the management of sales, delivery actionable insights, merges with social media and facilitates team management and communication. Further, it enables to manage customer interactions and problems effectively and efficiently. The ultimate goal is to drive sales growth.

Blurred answer
Students have asked these similar questions
Please read the case and answer the questions at the end. Please respond to two of your peers. Do you agree or disagree? Reliable Underwriters is a risk management firm that provides insurance services to large organizations. Part of its operation is a claims-processing center that employs 156 clerical workers. These workers interact with clients to answer questions and provide information about the status of claims. Reliable has a corporate objective of obtaining the highest possible customer satisfaction ratings. However, recent customer satisfaction surveys suggest that some of the clerical workers are not adequately meeting clients' needs. As part of an initiative to increase customer satisfaction, the management team of the claims processing center has decided to change the performance appraisal process. In the past, ratings have been made on a 5-point scale. A score of 5 represented outstanding performance, a score of 1 represented unacceptable performance, and a score of 3…
Kaily Bach was recently promoted to the managing director's position at Big Wheel Bikes, Inc. Kaily was told by her boss that she received the promotion because he believed she had the management skills necessary to help the company become more efficient and effective.  During her first week, Kaily first compared the actual revenues and expenses of the company with desired results. She also met with employees to get their feedback and suggestions.  Armed with this information, she formulated the future course of action for Big Wheel Bikes. One of her short-term goals is to provide the employees of Big Wheel Bikes with flexible working schedules. Another short-term goal is to create business lunches, in which groups of five employees meet over lunch to discuss organizational objectives. Kaily is confident she can lead the company into a prosperous future.   Refer to Big Wheel Bikes, Inc. Kaily's formulation of a future course of action for Big Wheel Bikes is an example of the…
Kaily Bach was recently promoted to the managing director's position at Big Wheel Bikes, Inc. Kaily was told by her boss that she received the promotion because he believed she had the management skills necessary to help the company become more efficient and effective.  During her first week, Kaily first compared the actual revenues and expenses of the company with desired results. She also met with employees to get their feedback and suggestions.  Armed with this information, she formulated the future course of action for Big Wheel Bikes. One of her short-term goals is to provide the employees of Big Wheel Bikes with flexible working schedules. Another short-term goal is to create business lunches, in which groups of five employees meet over lunch to discuss organizational objectives. Kaily is confident she can lead the company into a prosperous future.   Refer to Big Wheel Bikes, Inc. Which of Clark Wilson's three skill categories is involved when Kaily implements the lunch sessions?…
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub