MARKETING-W/MINDTAP ACCESS CARD
MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
Question
Book Icon
Chapter 15, Problem 3LO
Summary Introduction

To Discuss: The tasks and goals of promotion.

Introduction: Communication process is a reciprocal method where the message as thoughts, considerations, sentiments, views is transmitted between at least two people with the purpose of making a mutual conception.

Blurred answer
Students have asked these similar questions
list and explain the steps in promotion planning
Describe the issues to consider when making promotion decisions
What are some advantages and disadvantages of ADVERTISING as a marketing method?
Knowledge Booster
Background pattern image
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
    Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing