MARKETING-W/MINDTAP ACCESS CARD
12th Edition
ISBN: 9781305427198
Author: Lamb
Publisher: CENGAGE L
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Chapter 15, Problem 4LO
Summary Introduction
To Discuss: The elements of promotional mix.
Introduction: Promotions alluded as a set of actions, which convey the item, brand or service to the client. The thought is to make individuals mindful, pull in and actuate to purchase the item, in inclination over various other items in the market.
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Explain each of the elements of the promotional mix.
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Chapter 15 Solutions
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