GEN COMBO LL MARKETING; CONNECT 1S ACCESS CARD
GEN COMBO LL MARKETING; CONNECT 1S ACCESS CARD
13th Edition
ISBN: 9781259896781
Author: Roger A. Kerin
Publisher: McGraw-Hill Education
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Chapter 15, Problem 4AMK
Summary Introduction

To discuss: The channel captain idea differs from the administered, contractual, and vertical marketing systems with respect to forms of available influences.

Introduction:

The channel captain is where the members of the channel will coordinate, supports, and directs the channel members.

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Students have asked these similar questions
How does the channel captain idea differ among corporate, administered, and contractual vertical marketing systems with particular reference to the use of the different forms of influence available to firms?
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