MARKETING -CONNECT ACCESS
7th Edition
ISBN: 9781264140787
Author: Grewal
Publisher: MCG
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Chapter 15, Problem 4MA
Summary Introduction
To discuss: Person X opinions on chosen strategies of each store is appropriate based on their type of merchandise and type of customers it is appealing.
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How can retailers create effective pricing strategies that balance profitability with customer value?
Which pricing strategy (or maybe a combination of strategies) is best for your product/service? Why? How did you come to this conclusion? What price will you offer your product(s) or service for exactly? Will you use any promotional strategies?
Identify two stores at which you shop, one of which uses everyday lowpricing and another that uses a high/low pricing strategy. Do youbelieve that each store’s chosen strategy is appropriate for the type ofmerchandise it sells and the market of customers to whom it isappealing? Justify your answer.
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