Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 15.1, Problem 15.1LO
Summary Introduction
To discuss: The
Introduction:
Marketing distribution channels refers to the firms or individuals who involves in the product or service making for the purpose of industrial or consumers users.
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Having an effective distribution channel intermediary can be beneficial to manufacturers. Explain the rationale for a manufacturer having its own distribution network instead of working through independent intermediaries?
Give examples as well.
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Chapter 15 Solutions
Marketing - Standalone book
Ch. 15.1 - Prob. 15.1LOCh. 15.1 - Prob. 15.1LRCh. 15.1 - Prob. 15.2LRCh. 15.2 - Prob. 15.2LOCh. 15.2 - Prob. 15.3LRCh. 15.2 - Prob. 15.4LRCh. 15.2 - Prob. 15.5LRCh. 15.3 - Prob. 15.3LOCh. 15.3 - Prob. 15.6LRCh. 15.3 - Prob. 15.7LR
Ch. 15.3 - Prob. 15.8LRCh. 15.4 - Prob. 15.4LOCh. 15.4 - Prob. 15.9LRCh. 15.4 - Prob. 15.10LRCh. 15.4 - Prob. 15.11LRCh. 15 - Prob. 1AMKCh. 15 - Prob. 2AMKCh. 15 - Prob. 3AMKCh. 15 - Prob. 4AMKCh. 15 - Prob. 5AMKCh. 15 - Prob. 1BYMPCh. 15 - Prob. 2BYMPCh. 15 - Prob. 3BYMPCh. 15 - Prob. 4BYMPCh. 15 - Prob. 5BYMPCh. 15 - Prob. 6BYMPCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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- discuss the significance of an efficient distribution channel in reaching target markets.arrow_forwardHaving an effective channel intermediary can be beneficial to manufacturers. Explain the rationale for a manufacturer having its own distribution network instead of workinng through independent intermediaries?arrow_forwardHaving an effective distribution channel intermediary can be beneficial to manufacturers. Explain the rationale for a manufacturer having its own distribution network instead of working through independent intermediaries and provide examples ?arrow_forward
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