Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 15.4, Problem 15.4LO
Summary Introduction

To discuss: The supply chain and logistics management and how they are related to marketing strategy.

Introduction:

Logistic is an activities that is done within the organizations boundaries and supply chain is the network of many companies to work together to lend the product to the market.

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Explain what supply chain and logisticsmanagement are and how they relate to marketing strategy.
What is the difference between Logistics and Supply Chain? Provide an example. What is the relationship between logistics and Marketing?
Explain how the fourth P in marketing (place) has evolved to be labeled supply chain management.
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