MARKETING - RENTAL EBOOK ACCESS CODE
MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 15.1, Problem 2PC
Summary Introduction

To discuss: The ways to utilize value based pricing methods.

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When and how should a company change its price?
Why setting prices for business products is different from setting prices for consumer products?
Do you think it's necessary to analyze how much materials and time are needed to produce a product before setting a price? Or would it suffice to base the price on what competitors charge?
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