MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 15, Problem 7MA
Summary Introduction
To discuss: Two business-to-business pricing tactics used by Person X as a product manager of Company N.
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MARKETING - RENTAL EBOOK ACCESS CODE
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- HOW WOULD THIS MARKETING CONCEPTS AFFECTS THE PRICING STRATEGY OF THE COMPANY?arrow_forwardWhy might penetration pricing potentially negatively impact brand image and product positioning in the long run? Given this risk, why would a marketing manager use penetration pricing? Identify a brand that you believe is engaged in penetration pricing.arrow_forwardWhat price is so low that consumers would questionthe product’s quality?arrow_forward
- What considerations should be given to pricing strategies and promotions in driving marketing growth?arrow_forwardWhy wouldn’t a producer of toothpaste just lower the price of its product rather than offer consumers a price off coupon? Discuss how promotion may support the pricing strategy and be in line with the positioning of the product.arrow_forwardWhich pricing strategy (or maybe a combination of strategies) is best for your product/service? Why? How did you come to this conclusion? What price will you offer your product(s) or service for exactly? Will you use any promotional strategies?arrow_forward
- Describe how you would market a Chevy Malibu car?arrow_forwardHow do marketers use psychological pricing to communicate something about the product?arrow_forwardBesides the good quality and features of a product, what are the factors that intervene or moderate the consumer buying decision? Explain the features with examples.arrow_forward
- choose a product that you have purchased recently. Research and investigate this product on the Internet and in the marketplace. Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product. At a minimum, consider the following questions in your investigation: Product Strategy : In what category of consumer products (convenience, shopping, or specialty) does this product fall? Why? At what stage is this product in the product life cycle (introductory, growth, maturity, decline)? Why? What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product? Why? What role, if any, did packaging play in your selection of this product? Why? Evaluate the quality of the product in terms of quality level and product consistency. Promotion Strategy : Identify the various media used to promote/advertise the product. Did other promotional tools (sales promotion,…arrow_forwardWhat is algorithmic pricing?arrow_forwardWhat is your perceptions of value and how much you are willing to pay for the following products: automobiles, fast foods, jeans, and athletic shoes? Discuss some examples of brands of these products that are positioned to deliver different value to consumers ?arrow_forward
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