UNDERSTANDING BUSINESS >CUSTOM<
11th Edition
ISBN: 9781259694776
Author: Nickels
Publisher: MCG CUSTOM
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Question
Chapter 15.2, Problem 1TP
Summary Introduction
To determine: The channel of distribution and the intermediaries participating in it.
Introduction:
The channel of distribution refers to the path by which the marketing intermediaries like the agents, brokers, wholesalers and retailers transport the produced goods to the consumers. It refers to the way of whole process from manufacturing to consumption.
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Chapter 15 Solutions
UNDERSTANDING BUSINESS >CUSTOM<
Ch. 15.1 - Prob. 15.1AQCh. 15.2 - Prob. 15.2AQCh. 15.2 - Prob. 15.2BQCh. 15.2 - Prob. 1TPCh. 15.2 - Prob. 2TPCh. 15.2 - Prob. 3TPCh. 15.2 - Prob. 4TPCh. 15.3 - Prob. 15.3AQCh. 15.4 - Prob. 5TPCh. 15.4 - Prob. 6TP
Ch. 15.6 - Prob. 15.6AQCh. 15.7 - Prob. 15.7AQCh. 15.7 - Prob. 15.7BQCh. 15.7 - Prob. 15.7CQCh. 15.7 - Prob. 7TPCh. 15.7 - Prob. 8TPCh. 15.7 - Prob. 9TPCh. 15 - Prob. 1CTCh. 15 - Prob. 2CTCh. 15 - Prob. 3CTCh. 15 - Prob. 1TITCh. 15 - Prob. 2TITCh. 15 - Prob. 3TITCh. 15 - Prob. 4TITCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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- What is the role of Marketing Channels and Channel Intermediaries?arrow_forwardWhat role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?arrow_forwardWhat are some common challenges and limitations associated with managing Marketing distribution channels?arrow_forward
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