UNDERSTANDING BUSINESS >CUSTOM<
11th Edition
ISBN: 9781259694776
Author: Nickels
Publisher: MCG CUSTOM
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Question
Chapter 15.4, Problem 6TP
Summary Introduction
To determine: Products that different distribution categories would call for.
Introduction:
When the products are made available at different retail outlets to be sold out to public, it is known as retail distributions system.
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Which product-related factor made them decide their choice of distribution channel?
Which product-related factor made them decide their choice of distribution channel? Explain
What would be the benefits of using selective distribution instead of intensive or exclusive distribution?
Chapter 15 Solutions
UNDERSTANDING BUSINESS >CUSTOM<
Ch. 15.1 - Prob. 15.1AQCh. 15.2 - Prob. 15.2AQCh. 15.2 - Prob. 15.2BQCh. 15.2 - Prob. 1TPCh. 15.2 - Prob. 2TPCh. 15.2 - Prob. 3TPCh. 15.2 - Prob. 4TPCh. 15.3 - Prob. 15.3AQCh. 15.4 - Prob. 5TPCh. 15.4 - Prob. 6TP
Ch. 15.6 - Prob. 15.6AQCh. 15.7 - Prob. 15.7AQCh. 15.7 - Prob. 15.7BQCh. 15.7 - Prob. 15.7CQCh. 15.7 - Prob. 7TPCh. 15.7 - Prob. 8TPCh. 15.7 - Prob. 9TPCh. 15 - Prob. 1CTCh. 15 - Prob. 2CTCh. 15 - Prob. 3CTCh. 15 - Prob. 1TITCh. 15 - Prob. 2TITCh. 15 - Prob. 3TITCh. 15 - Prob. 4TITCh. 15 - Prob. 1VCCh. 15 - Prob. 2VCCh. 15 - Prob. 3VC
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Similar questions
- What happens in the commercialization stage?arrow_forward3. Review the strategies available to companies when determining how to best distribute their products: intensive, exclusive, and selective distribution. Select three products (in more than one category) that you or someone you know has recently purchased. Describe the product, the manufacturer, where you purchased it, and which distribution strategy was used.arrow_forwardThere are THREE major distribution strategies a company can use to effectively reach its customers with its offering. Using examples, describe the strategies while highlighting how each of them determines the extent of distribution of the company’s products.arrow_forward
- What are Distribution Decisions?arrow_forwardHow are the various physical distribution functions related to each other? To the other elements of the marketing mix? Provide a thorough discussionarrow_forwardSuppose you plan to start your own enterprise to manufacture a shawl quite different from existing kasmir shawls available in the local market. Give a complete account on target market, pricing strategy , channels of distribution. Give your justifications for all these decisionsarrow_forward
- Why can the process of commercialization take a con-siderable amount of time?arrow_forward6. Imagine you are the marketing manager of a company planning to launch a new product. Different distribution (intensity) strategies can significantly impact the product's market reach and customer experience. Describe the three distribution strategies and provide real-world examples to illustrate your explanations. Additionally, analyze the factors that should influence your choice of distribution strategy for the new product.arrow_forwardPick two competing brands from a familiar product category (watches, perfume, consumer electronics, restaurants)—one low priced and the other high priced. Which, if either, offers the greatest value?arrow_forward
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