To think critically about: Effectiveness of the advertisements on the internet. Introduction: When organizations communicate with the customers through paid media platforms, this is known as advertisements.

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Chapter 16, Problem 2CT

Summary Introduction

To think critically about: Effectiveness of the advertisements on the internet.

Introduction: When organizations communicate with the customers through paid media platforms, this is known as advertisements.

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3. What is your opinion about shampoo commercials that feature young ladies with long black hair? Are you aware of the subtle message involved in the ad?

1. Choose two ads and analyze why you think people might find them offensive, disrespectful, or inappropriate. Could it be changed to be more sensitive? Does the outrage or worry about the ads’message make sense to you? What less controversial approach could the company have taken to promote its product? Should the company have been able to foresee the impact the ad would have? 2. Also think of one commercial or ad campaign in your lifetime that you know caused backlash or that you thought was problematic. Describe what you remember of the ad and the criticisms of it. Was it appropriate for your social context or do you agree with its critics? 3. Use one of the four sociological perspectives (conflict theory, feminist theory, structural functionalist theoryor the symbolic interactionist theory to explain why you think the ads were represented the way they were.

i attached the picture please check and answer the question Q): Who do you think is the target audience for the ad? (in terms of race, age, gender, socio-economic status or nationality.) How might the appeal of an ad change for someone outside of the target audience? Which ad do you think is most effective/persuasive? Why?

Answer 2

Question

Chapter 16, Problem 2CT

Summary Introduction

To think critically about: Effectiveness of the advertisements on the internet.

Introduction: When organizations communicate with the customers through paid media platforms, this is known as advertisements.

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Answer 3

Question

Chapter 16, Problem 2CT

Summary Introduction

To think critically about: Effectiveness of the advertisements on the internet.

Introduction: When organizations communicate with the customers through paid media platforms, this is known as advertisements.

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Answer 4

Question

Chapter 16, Problem 2CT

Summary Introduction

To think critically about: Effectiveness of the advertisements on the internet.

Introduction: When organizations communicate with the customers through paid media platforms, this is known as advertisements.

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Answer 5

Chapter 16, Problem 2CT

Summary Introduction

To think critically about: Effectiveness of the advertisements on the internet.

Introduction: When organizations communicate with the customers through paid media platforms, this is known as advertisements.

Answer 6

Chapter 16, Problem 2CT

Summary Introduction

To think critically about: Effectiveness of the advertisements on the internet.

Introduction: When organizations communicate with the customers through paid media platforms, this is known as advertisements.

Answer 7

Chapter 16, Problem 2CT

Summary Introduction

To think critically about: Effectiveness of the advertisements on the internet.

Introduction: When organizations communicate with the customers through paid media platforms, this is known as advertisements.

Answer 8

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Answer 11

Ch. 16.2 - Prob. 16.2AQ Ch. 16.2 - Prob. 16.2BQ Ch. 16.2 - Prob. 16.2CQ Ch. 16.2 - Prob. 1MED Ch. 16.3 - Prob. 16.3AQ Ch. 16.3 - Prob. 16.3BQ Ch. 16.3 - Prob. 1TP Ch. 16.3 - Prob. 2TP Ch. 16.3 - Prob. 3TP Ch. 16.4 - Prob. 16.4AQ

To think critically about: Effectiveness of the advertisements on the internet. Introduction: When organizations communicate with the customers through paid media platforms, this is known as advertisements.

Solution Summary: The author explains that organizations communicate with customers through paid media platforms, such as advertisements, to get the best deal and affordable prices. Internet also advertises many products and services.

To think critically about: Effectiveness of the advertisements on the internet.

Introduction: When organizations communicate with the customers through paid media platforms, this is known as advertisements.

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Chapter 16 Solutions