Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 16.2, Problem 1MED
Summary Introduction

To determine: Whether it is ethical for the celebrities to get paid to tweet prewritten ads that appears to be their own personal comments without using ads.

Introduction:

The celebrities in the entire industry are paid for the work they do. In such a case getting paid for the promotion of a product with a tweet can be ethical as it proves to be beneficial for the company with increased level of sales.

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