MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 16, Problem 4MA
Summary Introduction
To discuss: The difference between traditional distribution centre and cross-docking and how one method is more efficient than other.
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How is a Distribution Center different from a traditional warehouse? Provide a detailed example.
Have you ever noticed Budweiser and Coca-Cola trucks in the parking lots of grocery stores? Their drivers are dressed in Bud or Coke uniforms, and are responsible for stocking the products on grocery shelves. Although there are similarities, the channels of distribution for Bud and Coke are quite different. How are they different? Think about where the product is "made."
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