MARKETING - 7th Edition - by Grewal - ISBN 9781260087710
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MARKETING
7th Edition
Grewal
Publisher: RENT MCG
ISBN: 9781260087710

Solutions for MARKETING

Browse All Chapters of This Textbook

Chapter 3.2 - Online MarketingChapter 3.3 - The Wheel Of Social Media EngagementChapter 3.4 - Going Mobile And SocialChapter 4 - Conscious Marketing Corporate Social ResponsibilityChapter 4.3 - Differentiate Between Conscious Marketing And Corporate Social ResponsibilityChapter 4.4 - The Stakeholders Of Conscious MarketingChapter 4.5 - Integrating Conscious Marketing Throughout The Firm: Leadership And CultureChapter 4.7 - A Framework For Ethical Decision MakingChapter 5 - Ananlyzing The Marketing EnvironmentChapter 5.1 - A Marketing Environment Analysis FrameworkChapter 5.4 - Technological AdvancesChapter 6 - Consumer BehaviorChapter 6.4 - PostpurchaseChapter 6.5 - Factors Influencing The Consumer Decision ProcessChapter 6.6 - Involvement And Consumer Buying DecisionChapter 7 - Business-to-business MarketingChapter 7.1 - B2b MarketsChapter 7.2 - The Business-to-business Buying ProcessChapter 7.4 - Organizational CultureChapter 7.5 - The Buying SituationChapter 8 - Global MarketingChapter 8.2 - The Appeal Of The Bric CountriesChapter 8.3 - Choosing A Global Entry StrategyChapter 8.4 - Choosing A Global Marketing StrategyChapter 9 - Segmentation, Targeting, And PositioningChapter 9.1 - The Segmentation, Targeting, And Positioning ProcessChapter 9.5 - Positioning MethodsChapter 10 - Marketing ResearchChapter 10.1 - Marketing Research Process Step 1: Defining The Objectives And Research NeedsChapter 10.2 - Secondary DataChapter 10.3 - Primary Data Collection TechniqueChapter 10.4 - Advantages And Disadvantages Of Primary And Secondary ResearchChapter 10.5 - The Ethics Of Using Customer InformationChapter 11 - Product, Branding, And Packaging DecisionChapter 11.2 - Types Of ProductsChapter 11.3 - Product Mix And Product Line DecisionsChapter 11.5 - Brands Affect MarketChapter 11.7 - Brand And Line ExtensionsChapter 11.8 - PackagingChapter 12 - Developing New ProductsChapter 12.1 - Why Do Firms Create New ProductsChapter 12.2 - Diffusion Of InnovationChapter 12.3 - How Firms Develop New ProductsChapter 12.4 - The Product Life CycleChapter 13 - Services:the Intangible ProductChapter 13.1 - Service Marketing Differ From Product MarketingChapter 13.4 - Zone Of ToleranceChapter 13.5 - Service RecoveryChapter 14 - Pricing Concepts For Capturing ValueChapter 14.1 - Profit OrientationChapter 14.3 - Price Elasticity Of DemandChapter 14.4 - Break-even Analysis And Decision MakingChapter 14.5 - CompetitionChapter 15 - Strategic Pricing Methods And TacticsChapter 15.1 - Considerations For Setting Price StrategiesChapter 15.3 - New Product Pricing StrategiesChapter 15.5 - Business Pricing Tactics And DiscountsChapter 15.6 - Legal And Ethical Aspects Of PricingChapter 16 - Supply Chain And Channel ManagementChapter 16.3 - Managing The Marketing Channel And Supply ChainChapter 16.4 - Making Information Flow Through Marketing ChannelsChapter 17 - Retailing And Omnichannel MarketingChapter 17.3 - Distribution IntensityChapter 17.4 - Identity Types Of RetailersChapter 17.6 - The Internet And Omnichannel RetailingChapter 18 - Integrated Marketing CommunicationChapter 18.2 - The Aida ModelChapter 18.3 - Channel Used In An Integrated Marketing Communication StrategyChapter 18.5 - Traditional MediaChapter 19 - Advertising, Public Relations And Sales PromotionsChapter 19.4 - Mass And Niche MediaChapter 19.6 - Elements Of A Public Relations ToolkitChapter 19.7 - Sales PromotionChapter 20 - Personal Selling And Sales PromotionChapter 20.2 - The Personal Selling ProcessChapter 20.3 - Managing The Sales ForceChapter 20.4 - Ethical And Legal Issues In Personal Selling

Sample Solutions for this Textbook

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More Editions of This Book

Corresponding editions of this textbook are also available below:

Marketing
2nd Edition
ISBN: 9780073380957
MARKETING; CONNECT ACCESS
7th Edition
ISBN: 9781260985788
EP MARKETING
7th Edition
ISBN: 9781260428223
Marketing
7th Edition
ISBN: 9781260428292
CONNECT CODE CUSTOM FOR USM MKT
7th Edition
ISBN: 9781265841409
MARKETING -CONNECT ACCESS
7th Edition
ISBN: 9781264140787
MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Marketing
1st Edition
ISBN: 9780073049021
Marketing - Standalone book
5th Edition
ISBN: 9780077729028
MARKETING
8th Edition
ISBN: 9781264588565
MARKETING (LL)-W/CONNECT
8th Edition
ISBN: 9781265708610
MARKETING W/ CONNECT LL 8/E
8th Edition
ISBN: 9781266145780
MARKETING
8th Edition
ISBN: 9781260717433
MARKETING (LL) W/ CONNECT ACCESS
8th Edition
ISBN: 9781266123436
MARKETING - CNCT W/EBK
8th Edition
ISBN: 9781266093845
Marketing
8th Edition
ISBN: 9781264155842
MARKETING CONNECT ACCESS CARD
8th Edition
ISBN: 9781264847204
MARKETING LL W/CONNECT CODE
8th Edition
ISBN: 9781266422614
MARKETING (LOOSELEAF)
8th Edition
ISBN: 9781264155811
MARKETING (LOOSELEAF)-W/CONNECT ACCESS
8th Edition
ISBN: 9781264849802
MARKETING - CONNECT
8th Edition
ISBN: 9781264155804
MARKETING (LL+CONNECT)
8th Edition
ISBN: 9781265869793
MARKETING
8th Edition
ISBN: 9781265390501
MARKETING-CONNECT ACCESS
8th Edition
ISBN: 9781264155798
Marketing
6th Edition
ISBN: 9781259709074
Marketing
4th Edition
ISBN: 9780078029004
MARKETING-W/ACCESS
3rd Edition
ISBN: 9780077499846

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