MARKETING LOOSELEAF
MARKETING LOOSELEAF
14th Edition
ISBN: 9781264008971
Author: Kerin
Publisher: MCG
Question
Book Icon
Chapter 16.3, Problem 16.7LR
Summary Introduction

To discuss: The way the retailers increasing the interest of the consumers and the customers involvement in online retailing.

Introduction:

An individual or business that sells the goods and services in small quantity to the consumers and not meant for resale are termed as retailers.

Blurred answer
Students have asked these similar questions
In online retailing, how are the marketers response to the issues in developing their marketing strategy?
What major trends and developments are retailers facing? How do these developments impact their competitive strategies?
What Is Retail Marketing? What are some of the roles that Marketing professionals fulfil throughout this process?