MARKETING LOOSELEAF
MARKETING LOOSELEAF
14th Edition
ISBN: 9781264008971
Author: Kerin
Publisher: MCG
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Chapter 16.1, Problem 16.1LR
Summary Introduction

To discuss: The utility used in the given statement

Introduction:

Retailers provide various utilities as follows:

  • Time utility
  • Place utility
  • Form utility
  • Possession utility

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