Mindtap Marketing, 1 Term (6 Months) Printed Access Card For Lamb/hair/mcdaniel 's Mktg12
Mindtap Marketing, 1 Term (6 Months) Printed Access Card For Lamb/hair/mcdaniel 's Mktg12
12th Edition
ISBN: 9781337912273
Author: Lamb, Charles W.; Hair, Joe F.; Mcdaniel, CARL
Publisher: Cengage Learning
Question
Book Icon
Chapter 17, Problem 1LO
Summary Introduction

To discuss: The sales environment.

Expert Solution & Answer
Check Mark

Explanation of Solution

Sales environment:

Sales person can be business focused (selling the goods to other firms) or customer focused (in case of retail). There will be constant change in the sales environment as new competitors enter and old competitors leave the market. The ways that the consumers interact with the salespeople and learn regarding the products and suppliers are changing because of the huge increase in sales advanced technology. They must be very effective at customer relationship management, personal selling, and sales management, and technology as all of these plays the major role in developing a long-term relationship with consumers.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Evaluating the sales force
Write about the objectives of sales promotion .
Give an example of consumer sales promotion

Chapter 17 Solutions

Mindtap Marketing, 1 Term (6 Months) Printed Access Card For Lamb/hair/mcdaniel 's Mktg12

Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning