MARKETING LOOSELEAF W/CONNECT
6th Edition
ISBN: 9781264013012
Author: Grewal
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Question
Chapter 17, Problem 3MA
Summary Introduction
To discuss: Whether person X agrees with the provided argument and discuss whether the consumers would make purchases straight from the manufacturers in the upcoming future.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
How do wholesalers add value to the distribution process for manufacturers and retailers?
If you were to sell a highly perishable low-priced product, such as ice cream sticks for a broad market, what would be your considerations for your distribution system? What would be your likely recommended distribution price?
What lines of retail trade do you believe will be most affected by the growth of retailing on the Internet?
Chapter 17 Solutions
MARKETING LOOSELEAF W/CONNECT
Knowledge Booster
Similar questions
- Some argue that retailers can be eliminated from the distributionchannel because they only add costs to the final product withoutcreating any value-added services in the process. Do you agree with thisperspective? Are consumers likely to make most purchases directly frommanufacturers in the near future? Provide justification for your answers.arrow_forwardCoupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer? Why?arrow_forwardIn what ways wholesalers help retailers?arrow_forward
- Discuss the importance of marketing intermediaries,and contrast the roles of wholesalers and retailers.arrow_forwardThere is little doubt that recent e-commerce growth has driven significant disruption in the retail sector. In most cases, this disruption is blamed for financial losses and brick-and-mortar closures across the industry. However, little attention is paid to the benefits e-commerce provides retailers, including brick-and-mortar brands. discuss the extent to which you agree/disagree with this statement, offering at least 3 reasons.arrow_forwardWhat functions are performed by the retailers in the distribution of product?arrow_forward
- What issues should manufacturers consider when choosing retail partnerarrow_forwardGive an example of a product or service you would like to sell then choose one retailing channel that you would like use to market that product. Explain your answer.arrow_forwardExplain the term Merchant wholesalers?arrow_forward
- Discuss the future growth and nature of wholesaling if chains, scrambled merchandising, and the Internet continue to become more important. How will wholesalers have to adjust their mixes? Will wholesalers be eliminated? If not, what wholesaling functions will be most important? Are there any particular lines of trade where wholesalers may have increasing difficulty?arrow_forwardOnline computer shopping at websites makes it possible for individual consumers to get direct information from hundreds of companies they would not otherwise know about. Consumers can place an order for a purchase that is then shipped to them directly. Or, they can do what is known as “ship to store” from the online site. With the growth of these services, to what degree will the need for retailers and wholesalers be eliminated or greatly reduced? Explain your answer, and consider the marketing functions that are involved in electronic purchases and who performs them. What will the businesses’ need to be concerned with in the future?arrow_forwardSome high-end retailers place their most expensive products right in the entryway of the store, where consumers will see them first, and place their more popular, better-selling items further back. Why?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
