MARKETING -CONNECT ACCESS
MARKETING -CONNECT ACCESS
7th Edition
ISBN: 9781264140787
Author: Grewal
Publisher: MCG
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Chapter 17, Problem 4MA
Summary Introduction

To discuss: The type of retailer will person X decides to invest and with a justification.

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Assume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.
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