MARKETING -CONNECT ACCESS
MARKETING -CONNECT ACCESS
7th Edition
ISBN: 9781264140787
Author: Grewal
Publisher: MCG
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Chapter 17, Problem 7MA
Summary Introduction

To decide:   The kind of store that person X prefers to shop.

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You can purchase apparel at a discount store, specialty store, categoryspecialist, off-price retailer, department store, or Internet-only store.From which of these types of stores do you shop? Explain why youprefer one type store over another.
The same brand and model of tablet is sold by specialty computer stores, discount stores, category specialists, online retailers, and warehouse stores. Why would a customer choose one retail format over the others?
Explain what a wholesaler does. How does this benefit the retailer? How does this benefit the manufacture?
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