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Concept explainers
A marketing manager wants to predict customers with risk of churning (switching their service contracts to another company) based on the number of calls the customer makes to the company call center and the number of visits the customer makes to the local service center. Data from a random sample of 30 customers are organized and stored in Churn.
a. Using all the data as the training sample, develop a classification tree model to predict the
b. What conclusions can you reach about the probability of churning?
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Chapter 17 Solutions
Pearson eText for Basic Business Statistics -- Instant Access (Pearson+)
- Glencoe Algebra 1, Student Edition, 9780079039897...AlgebraISBN:9780079039897Author:CarterPublisher:McGraw HillHolt Mcdougal Larson Pre-algebra: Student Edition...AlgebraISBN:9780547587776Author:HOLT MCDOUGALPublisher:HOLT MCDOUGALCollege Algebra (MindTap Course List)AlgebraISBN:9781305652231Author:R. David Gustafson, Jeff HughesPublisher:Cengage Learning
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