Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
Question
Book Icon
Chapter 17, Problem 8ALR
Summary Introduction

To discuss: The role of sales promotion in marketing effort.

Sales promotion is the method used by the seller to increase the purchase. It includes marketing activities other than publicity advertising and personal selling.

Blurred answer
Students have asked these similar questions
What is the Role of Promotion in the Marketing Mix?
What is the role of promotion as a marketing function?
What is the role of sales promotion in the marketing effort?

Chapter 17 Solutions

Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card