Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 17, Problem 2ALR
Summary Introduction
To identify: The four sales channels that the sales person would like to use.
The process of bringing goods and services to the market for selling it to customers is known as sales channels. The sales channel can be classified into direct and indirect sales channels. Direct sales channel includes selling the goods or services directly to the customer and indirect sales channel includes selling the goods through retailer, wholesalers, and dealers.
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Chapter 17 Solutions
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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