MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 17, Problem 9MA
Summary Introduction
To discuss: A retailer from which person X has obtained a personalized product, service, or promotion offerings and the type of personalization it provides.
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Name a retailer from which you have received personalized service,product, or promotion offerings online. What form of personalizationdid you receive? Did the personalization influence your purchasedecision? Explain why or why not.
Provide a short definition of an experience good and provide one or more examples of experience goods. Provide a short definition of search goods and name one or more examples of search goods. Based on your answers above, how does the retailing of experience goods differ from the retailing of search goods? What is the impact of these differences on consumers?
Why owners of store brands can offer lower prices?
Chapter 17 Solutions
MARKETING - RENTAL EBOOK ACCESS CODE
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- The atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is the atmosphere appropriate given the store’s merchandise assortment and target market? Which elements of the physical store’s atmosphere are part of the online store’s atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence?arrow_forwardPlease assist Based on a retail store that sells clothing for the age between 8 and 40 years .Describe your merchandise philosophy.arrow_forwardThe atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Is that image appropriate given the merchandise assortment and target market of the store? Which elements of the physical store’s atmosphere are part of its online store atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence? Explain.arrow_forward
- Identify a unique selling proposition that you would propose for a given product or service.arrow_forwardThis is your first time advertising your own ice cream flavors. How will you begin pricing your first ever ice cream flavors against other competitors? Describe what type of retailing strategy is the best choice for your product and primary target market? Consider your current placement on the product life cycle when determining your retailing strategy.arrow_forwardAppliance chains such as Abenson's or Automatic handle a number of I brands. If you are a relatively unknown appliance brand that is in their stores, what are ways by which you can make your brand stand out?arrow_forward
- What is Off-price retailer?arrow_forwardYou can purchase apparel at a discount store, specialty store, categoryspecialist, off-price retailer, department store, or Internet-only store.From which of these types of stores do you shop? Explain why youprefer one type store over another.arrow_forwardThink of a company that you shop with online. Explain the benefits of shopping online.arrow_forward
- Retailers are part of the company environment that influences marketing decisions. Select one: O True O Falsearrow_forwardThe atmosphere in a retail store is carefully crafted to influence shoppers. Select a retailer that has both a physical store and an online store. Describe the elements of the physical store’s atmosphere, such as the colors, lighting, music, scents, and décor. What image is the store’s atmosphere projecting? Isthat image appropriate given the merchandise assortment and target market of the store? Which elements of the physical store’s atmosphere are part of its online store atmosphere? Does the retailer integrate the physical store’s atmosphere with its online presence? Explain. (AACSB: Written and OralCommunication; Information Technology; Reflective Thinking)arrow_forwardWhy do Mall Store retailers place their most expensive products right in the entryway of the store, where consumers will see them first, and place their more popular, better-selling items further back.arrow_forward
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