MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 17.6, Problem 3PC
Summary Introduction
To determine: Challenges faced by retailers when marketing their products through multiple channels.
Introduction: Multiple channels strategy refers to the marketing strategy where the product is marketed and sold through a number of channels such as online stores, physical stores, and catalogs.
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MARKETING - RENTAL EBOOK ACCESS CODE
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