CONNECT CODE CUSTOM FOR USM MKT
7th Edition
ISBN: 9781265841409
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 17.3, Problem 2PC
Summary Introduction
To determine: Difference between intensive, exclusive, and selective levels of distribution intensity.
Introduction: Intensive distribution refers to the placement of product at many outlets as possible. Exclusive distribution allows exclusive geographic territories to a limited number of retailers to market or sells the products.
Selective distribution refers to selling or marketing of products through the few selected retailers.
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Chapter 17 Solutions
CONNECT CODE CUSTOM FOR USM MKT
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- What would be the benefits of using selective distribution instead of intensive or exclusive distribution?arrow_forwardDescribe the difference among selective intensive, and exclusive methods of distribution.arrow_forwardWhat are the factors that influence Distribution management strategy in marketing?arrow_forward
- 3. Review the strategies available to companies when determining how to best distribute their products: intensive, exclusive, and selective distribution. Select three products (in more than one category) that you or someone you know has recently purchased. Describe the product, the manufacturer, where you purchased it, and which distribution strategy was used.arrow_forwardIf you were to sell a highly perishable low-priced product, such as ice cream sticks for a broad market, what would be your considerations for your distribution system? What would be your likely recommended distribution price?arrow_forwardUnder what circumstances should a company engage in direct distribution and indirect distribution?arrow_forward
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