CONNECT CODE CUSTOM FOR USM MKT
7th Edition
ISBN: 9781265841409
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 17, Problem 1MA
Summary Introduction
To discuss: Whether company R pursues an exclusive, selective, or intensive distribution intensity strategy and the changes that person X could recommend to the strategy.
Expert Solution & Answer
Explanation of Solution
Company R utilizes a selective distribution strategy. The selective distribution lies among the exclusive and intensive distribution strategies, the firms that involves in selective distribution utilizes few chosen customers in a territory.
An intensive distribution strategy will denote that company R sells through all the vendor, whereas if company R had an exclusive distribution strategy, then it will sell only at 1 or 2 stores in geographic place.
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Chapter 17 Solutions
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- What would be the benefits of using selective distribution instead of intensive or exclusive distribution?arrow_forwardSmart Plus is a new brand of high-end air conditioners. How would you go about making a distribution plan for this brand? Is exclusive distribution the right answer?arrow_forwardExplain the Distribution Strategy?arrow_forward
- Identify a product offered by a manufacturer using a dual-distribution approach (ex: brick and mortar, physical location versus online). Are there differences between the customers targeted by each approach? How do the purchase experiences differ? Do you think online sales will eventually cause brink and mortar businesses to cease to exist? Why?arrow_forwardWhat is the importance of a good marketing mix, supply chain management and distributionchannel? Thank you for answering:)arrow_forwardIdentify and describe ANY FOUR (4) external factors to direct distribution and support your answer.arrow_forward
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