Principles Of Marketing Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780135983294
Author: Philip Kotler, Gary Armstrong
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 18, Problem 18.14AC
Summary Introduction
Case summary:
The hot industry in the recent days are bottled water which fetches sales of $11.8 billion in Country U. There are various competitors in the field like Company N, Company P and Company S.
Company N is the top most company with sales of $1.18 billion and additional brands fetches $1.6 billion to the overall profit of $3 billion which planned to use this opportunity and manufactured a new brand called Brand R especially for rich women. It includes electrolytes and it is more than the hydration. If Brand R gains just 3% of market share then it will top the 10 selling brands.
Characters in the case:
- Company N
- Country U
- Company S
- Company P
To determine: The revenue from 1 market share point and the sales from Brand R to reach in the top 10 selling brands
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
In 2009, Detroit, Michigan experienced an aggressive recession as compared to the rest of country. With unemployment rates topping 15%, the city was faced with many challenges financially, economically, and socially.
In addition to the financial challenges, the city was also experiencing political instability and corruption. Various major city officials were being investigated for fraud, bribery, and other criminal charges.
Spirit Electric, operating as a natural monopoly, was the only company in the area providing electric services to Detroit households. Like many other companies, it was experiencing financial difficulties and could no longer continue without some intervention. This was mainly due to high operating costs, foreclosures in the area, and the fact that many households were not paying their bills.
As a result, Spirit Electric came to a standstill in the latter part of 2009. Matt Green, Spirit Electric CEO, gathered the Board of Directors and determined that the company…
SOUTH Africa’s biggest food retailer Shoprite Group has partnered with RTT Group, Checkers’Sixty60 logistics partner, to create a joint venture company that aims to beef up its e-commerceoffering and add to the more than 4 000 jobs already created by Sixty60, its online delivery app.The joint venture partnership between Shoprite and RTT comes as Covid-19 has accelerated onlineshopping with more people preferring to shop from the comfort of their homes. Shoprite saidyesterday it would hold a 50 percent interest for an undisclosed sum in the joint venture and thejoint venture protects the learnings, technology and intellectual property created by CheckersSixty60 to date while facilitating future innovation and development of the group’s last mile logistics.Shoprite Group chief executive Pieter Engelbrecht said the transaction was in line with the group’sdigital strategy. “Owning the last mile home delivery aspect of our Sixty60 service is an importantpart of building out our digital…
SOUTH Africa’s biggest food retailer Shoprite Group has partnered with RTT Group, Checkers’Sixty60 logistics partner, to create a joint venture company that aims to beef up its e-commerceoffering and add to the more than 4 000 jobs already created by Sixty60, its online delivery app.The joint venture partnership between Shoprite and RTT comes as Covid-19 has accelerated onlineshopping with more people preferring to shop from the comfort of their homes. Shoprite saidyesterday it would hold a 50 percent interest for an undisclosed sum in the joint venture and thejoint venture protects the learnings, technology and intellectual property created by CheckersSixty60 to date while facilitating future innovation and development of the group’s last mile logistics.Shoprite Group chief executive Pieter Engelbrecht said the transaction was in line with the group’sdigital strategy. “Owning the last mile home delivery aspect of our Sixty60 service is an importantpart of building out our digital…
Chapter 18 Solutions
Principles Of Marketing Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (17th Edition)
Knowledge Booster
Similar questions
- THE NISSAN LEAF With environmental concerns growing among consumers, rising gasoline prices and a desire for a reliable vehicle, Nissan embarked on becoming the first to develop an electric vehicle. The Nissan Leaf was rolled out for public purchase in 2008. Nissan has remained a leader in the electric vehicle market. A number of stakeholders in the automobile industry and other interest groups, will be leading the way in lobbying the Government of Jamaica to reduce the import duty on electric vehicles coming into the island. The need for this move came out of last Wednesday’s (September 27), Electric Vehicle Seminar hosted by JPS and the USAID Caribbean Clean Energy Programme, held at the Spanish Court Hotel in New Kingston. It was recognized that the import duty as high as over 60% is prohibitive to the purchase of these vehicles. “Electric vehicles have a positive contribution to make to our economy,” JPS Senior Vice President of Energy Delivery, Sheree Martin, pointed out. “Not…arrow_forwardWalmart is the world’s largest retailer with $401 billion in sales for the fiscal year ending Jan. 31, 2009. In the U.S., Wal-Mart Stores, Inc. operates more than 4,200 facilities…. Internationally, Walmart operates 3,600 additional facilities in 16 markets worldwide…. Walmart employs more than 2 million associates worldwide, including more than 1.4 million in the United States. Walmart, whose total annual revenue represents “a sum greater than the economies of all but 30 of the world’s nations” and is growing faster than any of them, is an extremely successful and influential company. At the foundation of the company’s success, however, is its business strategy of minimizing costs, which relies on many policies and decisions that affect stakeholders in different ways. The giant retailer is at least partly responsible for the low rate of U.S. inflation, and a McKinsey & Co. study concluded that about 12% of the economy’s productivity gains in the second half of the 1990s could…arrow_forwardBorders focused on its retail strategy in the 2000s, expanding aggressively in the United States and internationally—and taking on debt. It strove to improve the in-store experience for shoppers, added cafes, and experimented with new concepts. Such a strategy may have worked a few decades earlier, but while Borders was investing in physical real estate, shoppers were flocking to the Internet. Borders was left with a conflicted strategy: Declining sales forced it to close hundreds of stores (including its entire Waldenbooks chain), while it doubled down on other retail outlets. Unfortunately, it treated the Internet like a passing trend instead of as a transformational phenomenon. The company outsourced its Web operation to Amazon—which obviously became a fierce rival. It waited until 2008 to develop its own Web strategy. Meanwhile, Amazon became the dominant player in online bookselling and e-books, introducing the Kindle e-reader. Its big brickand-mortar rival, Barnes & Noble, a…arrow_forward
- Read the following information and watch the video carefully then respond to the questions that followes. Nike is the largest company worldwide in the athletic footwear, apparel, and equipment business. In the United States alone, the athletic footwear market alone was some $17 billion in 2019 and is expected to grow to $23 billion by 2023. In athletic footwear, Nike is leading with $22 billion in sales globally, followed by Adidan, Asics, Puma and Under Armour. In terms of athletic apparel, the global market is expected to grow from $181 billion in 2019 to $220 by 2024. Nike is also the lead in the market in terms of athletics apparel. Despite its success in the industry, when John Donahoe was appointed as the Nike’s new CEO, he had to deal with several internal and external challenges. Donahoe was appointed CEO at a time when the Oregon sports and apparel company faces a number of controversies, including when Nike-sponsored athletes were caught up in scandals; the ban of Alberto…arrow_forward“BlackBerry was one of the most prominent handphone vendors in the world, well known for the keyboards on its handphones. At its peak in September 2013, there were 85 million BlackBerry subscribers worldwide. However, BlackBerry lost its dominant position in the market and its numbers had fallen to 23 million in March 2016.” Explainarrow_forwardHow can Uber effectively compete with Didi? Should it compete head-on in China, or should it sidestep competition by focusing on niche markets through service innovation and geographic expansion within the country?arrow_forward
- With respect to Apple Pay, is Apple a producer, a consumer, or an intermediary? Explain.arrow_forwardThe Kellogg Company is the world's leading producer of breakfast cereals and convenience foods, such as cereal bars, and aims to maintain that position. In 2006, Kellogg's had total worldwide sales of almost $11 billion (£5.5 billion). In 2007, it was Britain's biggest selling grocery brand, with sales of more than £550 million. Product lines include ready-to-eat cereals (i.e. not hot cereals like porridge) and nutritious snacks, such as cereal bars. Kellogg's brands are household names around the world and include Rice Krispies, Special K and Nutri-Grain, whilst some of its brand characters, like Snap, Crackle and Pop, are amongst the most well-known in the world. Kellogg's has achieved this position, not only through great brands and great brand value, but through a strong commitment to corporate social responsibility. This means that all of Kellogg's business aims are set within a particular context or set of ideals. Central to this is Kellogg’s passion for the business, the…arrow_forwardUber, the controversial service, has made virtue out of disrupting the established taxi business. From a standing start in 2009, the company has spread across the globe like wildfire. Uber's strategy has been to focus on major metropolitan areas around the world. By early 2016, this strategy had taken Uber into 375 cities in 68 countries. The privately held company rumored to be generating annual revenues of around $10 billion. At the core of Uber's business is a smartphone app that allows customers to hail a ride from the comfort of their own home, a restaurant, or a bar stool. The app shows cars in the area, notifles the rider when a car is on the way, and tracks the progress of the car on screen using GPS mapping tech- nology. The rider pays percent of the fee and Uber 20 percent. The price for the ride is determined by Uber using an algo- rithm that sets prices in order to match the demand for rides with the supply of cars on the road. Thus if demand exceeds supply, the price for a…arrow_forward
- Read case Amazon goes global. Was there any overall pattern adopted across the markets Amazon entered? Only typing answer Please explain step by steparrow_forwardYou are submitting a business plan for PepsiCo. Write concisely on each of the topics below for the business plan. Managing Operations of PepsiCo Building the Global Organization and the Partners of PepsiCo Ensuring Global Integration and Coordination of PepsiCoarrow_forwardStarbucks Corporation is an American company, based in Seattle, Washington, that has become a global coffee company. Starbucks is the largest coffee house company in the world. As of March,2013, Starbucks had 20,891 stores in 62 countries, including 13,279 in the United States, 1,324 in Canada, 989 in Japan, 851 in China, 806 in the United Kingdom, 556 in South Korea, 377 in the Mexico, 291 in the Taiwan, 206 in the Philippines, 171 in the Thailand and 10 in India. ("Loxcel Starbucks Map". Starbucks. March 22, 2013. Retrieved April 20,2013.) Starbucks' store mainly serve hot and cold beverages that include whole-bean coffee, micro-ground instant coffee, full-leaf teas, pastries, and snacks. Many of their stores sell packaged food items that include hot and cold sandwiches. Starbucks sells merchandise items (such as mugs and tumblers) that bear its famous logo. Starbucks Evenings locations, in addition to the products noted above, offer a variety of beers, wines, and appetizers after 4…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
