Principles Of Marketing Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (17th Edition)
Principles Of Marketing Plus 2019 Mylab Marketing With Pearson Etext -- Access Card Package (17th Edition)
17th Edition
ISBN: 9780135983294
Author: Philip Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 18, Problem 18.4DQ
Summary Introduction

To discuss: The market nicher and the risk and strategies related to its competitive position.

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