Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
expand_more
expand_more
format_list_bulleted
Question
Chapter 18.3, Problem 1LO
Summary Introduction
To explian : The steps included in sales process related to AIDA concept.
AIDA (attention, interest, desire, action) this concept explain the steps the customer passes to reach the buying decision. First the marketers have to create attention on their goods and services by promoting their goods. Then they should seek to motivate interest in buying goods and services. They must desire to satisfy the needs of the customer and finally, advertisement, sales promotion, or sales presentation attempts to create action in the form of buying.
Expert Solution & Answer
Trending nowThis is a popular solution!
Students have asked these similar questions
Explain how each step in the sales processrelates to the AIDA concept.
Discuss how can a firm design a sales promotion that not only drives short-term sales but also builds long-term customer loyalty?
What are the limitations or challenges present in sales promotion ?
Chapter 18 Solutions
Contemporary Marketing
Knowledge Booster
Similar questions
- WHICH IS IMPORTANT: MANAGE THE SALES PROCESS OR MANAGE THE SALES RESULTS? EXPLAIN BRIEFLY.arrow_forwardHow can a firm design a sales promotion that not only drives short-term sales but also builds long-term customer loyalty?arrow_forwardDiscuss.. How do businesses determine the appropriate timing for implementing sales promotion activities?arrow_forward
Recommended textbooks for you
- Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage LearningMarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing