Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 19, Problem 10ALR
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To discuss: The way how cannibalization benefits a firm.

The process of raising sales by lowering prices so that most of the products are sold in the market is termed as cannibalization.

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Although cannibalization generally forces price cuts, in whatways can it actually benefit a firm?
Under what circumstances would manufacturers either set prices that try to maximize profits, or deliberately charge a low price?
How do firms use information about price elasticity to predict consumer behavior?
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