PRINCIPLES OF MARKETING >C<
17th Edition
ISBN: 9781323555651
Author: Kotler
Publisher: PEARSON C
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 19, Problem 19.23MML
Summary Introduction
To discuss: Disadvantage and advantage of the various types of joint venture while entering an overseas market
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Name and describe the advantages and disadvantages of the different types of joint venturing when entering a foreign market.
Which of the five strategies for adapting products and promotion for global markets does Monster employ?
Two advantage and two disadvantages of transnation strategy
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- discuss two modes of entry that have been used by Fitbit when entering foreign markets and explain the reasons behind their international strategy.arrow_forwardmotivations and rewards for an international sales force: how? Why?Advanges & drawbacks? Collective vs individual?arrow_forwardAssess possible reasons that drew Monster Beverage Corporation to international marketsarrow_forward
- After a discussion on the international strategies discussed in the course, which strategy couldAMSUPP use to attract customers in Singapore? You must use information from the case tosupport your discussion.arrow_forwardOutline the problems that might arise due to globalization for a firm that is dedicated to directcustomer sales? Support your answer with examples from Dell’s history.arrow_forwardExplain what is meant by the term global firm and list the major decisions involved in international marketing. (AACSB: Written and Oral Communication)arrow_forward
- How might social media and popular culture affect acompany’s functional strategies for international expansion,particularly regarding products and promotion?arrow_forwardWhat are the characteristics of B2B distribution strategy at the international level?arrow_forwardWhich mode of entry is likely to create a competitor when knowledge is shared? Select one: a. Exporting b. Licensing c. Turnkey Projects d. Franchisingarrow_forward
- a. Discuss the analytical techniques used by global marketers. When is it appropriate touse each technique?b. Compare and contrast standardized, concentrated, and differentiated globalmarketing. Illustrate each strategy with an example from a global company.arrow_forwardHow might social media affect a company’s functional strategies for international expansion, particularly regarding products and promotion?arrow_forwardMany Multi-national Corporations (MNCs) have made significant cultural blunders when attempting to introduce or debut products in foreign or overseas markets. Explain the term "multi-cultural marketing" and how a multi-national corporation such as Pepsi Cola or KFC, could utilize this strategy to avoid marketing blunders when introducing new products to your country (use examples to support your answer).arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
