EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 2, Problem 12QA
Summary Introduction
To determine:The importance of sustainability in company’s marketing strategy.
Introduction:Marketers are those people who are required to identify the goods and services which consumers’ desire. They provide services by identifying the need of consumers which are ordered by companies to increase their sale ratio.
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Sustainable marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. Do some research and find a company that has developed a proactive plan for sustainability and briefly describe its efforts. Try to find a company that has taken a more self-serving approach and describe that.
***it's for my marketing Class***
Q No. 4: A company’s marketing environment consists of the actors and forces outside of marketing that affect marketing management ability to build and maintain successful relationships with target customers. Describe the environmental forces that affect the company’s ability to serve its customers?
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EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
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