Case summary:
RM Company is one of 10 largest power-boat manufacturers in US Country. They achieve their mission of providing luxury boats to worldwide customers through their approach of differentiation. The sales increase in the states indicates that the strategy is working.
RM Company is involved in continuous innovation with the help of computer-aided designing, high-quality molds and their constant monitoring for quality. RM Company also closely interacts with its suppliers to ensure that the supplier parts are also of good quality.
Their product line is 22 boats ranging from 19 feet to 44 feet-long boats. TK Person, the VP of the company says “We build boats” but we are in the ‘fun’ business. He states that the competition is not limited to the other 300 competitors but also other family entertainment like home theaters, internet, and so forth.
RM Company has also joined the American Boat Builders Association. They are able to sustain their position in the market with the economies of scope approach in procurement.
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Chapter 2 Solutions
MYOMLAB W/O PEARSON ETEXT--INSTANT ACCE
- Define the terms mission and strategy and explain why they are importantarrow_forwardWith the aid of an appropriate diagram discuss any four perspective that inform the content of the operations strategy of a globally competitive company, such as H&M. In your discussion highlight how a consolidated view of the four perspectives of of operations strategy provided broader ideas about the pressure which inform the content of H&m's operations strategy and provide an example to illustrate each of the four perspectives.arrow_forwardHow has competition to McDonald’s changed over its existence? What are the main operations performance objectives for McDonald’s?arrow_forward
- Use Value Chain framework to list out and explain the key issues that need to be dealt with, constraints, key opportunities, core competencies that should remain the basis for the company's strategy, importance and priority of issues, existing and potential synergies, causes vs. symptoms of Abu Dhabi National Oil Company. determine the appropriateness of the company's strategy and give some recommendations.arrow_forwardWhat is the Operations Strategy of Tesla?arrow_forwardHow does the proposed operations strategy enables a furniture store to improve its competitive advantage, including explaining to the CEO how the strategy utilizes operations functions (marketing and sales, finance, and operations) to achieve a competitive advantage?arrow_forward
- What is meant by a triple bottom line strategy? Give an example of how and in which OSCM activity an Operations Manager would adopt this strategy.arrow_forwarddescribe the operations strategy for southwest airlines after purchasing airtran under operations strategy?arrow_forwardIn its supply chain, how does Darden Restaurants, as defined in the Global Company Profile, gain a competitive advantage?arrow_forward
- Research Apple and define its strategic mission, vision, corporate strategy, competitive priorities, and operations strategy. What can you say about Apple's strategy and practices regarding sustainability? You might use the Internet or visit the library.arrow_forwardCan you identify any strengths and weaknesses of Ryanair based on information provided in the case and the data given in the table above?arrow_forwardExplain the three criteria used in the triple bottom line method under operations strategy ?arrow_forward
