Marketing
Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Chapter 2, Problem 13DRQ
Summary Introduction

To discuss:  The significant components of marketing plan.

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Describe the process of developing a marketing plan, including the key components and steps involved.
. Examine in details the various components of the marketing plan
Explain the concept of a marketing plan and outline the key components typically included in one.
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