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Consider a bookstore that gives customers a card to be punched for each book they buy. With 10 punches, they get a free paperback of their choice. This low-tech system leverages the force of customer power: By promising customers future benefits, it reduces their motivation to switch suppliers even if another store sells books for less. How could a bookstore use technology to make this loyalty program more effective in retaining customers?

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Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
Publisher: Cengage Learning
ISBN: 9781285867168

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Chapter
Section
BuyFindarrow_forward

Principles of Information Systems ...

12th Edition
Ralph Stair + 1 other
Publisher: Cengage Learning
ISBN: 9781285867168
Chapter 2, Problem 2CTQ2
Textbook Problem
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Consider a bookstore that gives customers a card to be punched for each book they buy. With 10 punches, they get a free paperback of their choice. This low-tech system leverages the force of customer power: By promising customers future benefits, it reduces their motivation to switch suppliers even if another store sells books for less. How could a bookstore use technology to make this loyalty program more effective in retaining customers?

Explanation of Solution

Justification:

  • The bookstore should include Customer Relationship Management (CRM) software which helps in maintain the customer data.
  • It helps in giving replies to the customer emails and queries...

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Chapter 2 Solutions

Principles of Information Systems (MindTap Course List)
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Ch. 2 - _______________ encompasses all the activities...Ch. 2 - In the ______ organizational structure, an...Ch. 2 - Sustaining innovation results in enhancements to...Ch. 2 - An organizational change model that defines three...Ch. 2 - ______ is the ability of a product or service to...Ch. 2 - ______ is a management approach to long-term...Ch. 2 - Offshore outsourcing is a long-term business...Ch. 2 - ________ is not one of Porters five forces that...Ch. 2 - The ______ method of financial analysis does not...Ch. 2 - frequently collaborate with management, clients,...Ch. 2 - The typical information systems organization is...Ch. 2 - _______________ is a process for testing skills...Ch. 2 - What is the difference between a value chain and a...Ch. 2 - What is supply chain management?Ch. 2 - What role does an information system play in...Ch. 2 - What is technology diffusion?Ch. 2 - What are some key differences between...Ch. 2 - What is quality? What is total quality management...Ch. 2 - What is meant by the terms organizational culture...Ch. 2 - List and define four organizational structures.Ch. 2 - Sketch and briefly describe the three-stage...Ch. 2 - What is downsizing? How is it different from...Ch. 2 - What are some general strategies employed by...Ch. 2 - List and describe three popular job-finding Web...Ch. 2 - Describe the role of a CIO.Ch. 2 - Identify several personal characteristics needed...Ch. 2 - What sort of IS career would be most appealing to...Ch. 2 - How can a company encourage innovation? Give...Ch. 2 - You have been asked to participate in preparing...Ch. 2 - You have been asked to assess the success of a...Ch. 2 - Based on the analysis you performed in Discussion...Ch. 2 - Describe the advantages and disadvantages of using...Ch. 2 - Assume you are a member of a committee responsible...Ch. 2 - Identify three companies that make the...Ch. 2 - With your team, interview a manager in a...Ch. 2 - With your team, research a firm that has achieved...Ch. 2 - Do research on lean enterprise management and find...Ch. 2 - Search for information that compares the use of...Ch. 2 - Do research on an entrepreneur that you admire....Ch. 2 - Go to the U.S. Department of Labors Bureau of...Ch. 2 - How does Tescos Teradata database add value to the...Ch. 2 - How do Tescos use of augmented reality and its...Ch. 2 - Tesco collects and analyzes historical data from...Ch. 2 - How do you feel about a company, such as Tesco,...Ch. 2 - Of the five competitive forces discussed in this...Ch. 2 - Has TUIs new information system making pricing...Ch. 2 - What online travel sites have you used? Do you...Ch. 2 - Consider a bookstore that gives customers a card...

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