There is a good market for automobile tune-ups and other related activities for many million vehicles in US Country roads. Some of them are serviced by full service dealers and some by other specific service dealers. However, ML Company, JL Company and others have developed strategies for seizing the opportunity. ML Company performs functions such as oil changing, lubrication and interior cleaning services. The place is vast and cars can be driven through, three abreast. In ML Company customers are greeted by representatives of the ML University. The person who greets will take the order. Service personnel in neat uniforms will perform the necessary requirements of the customer. They have a standard three-person team who split themselves where one does lubrication, another does interior cleaning and the other works on the oil changing processes. The service people are trained so well that the entire process will be completed in 10 minutes. The main motto is to charge less and provide better service than their competitors in the market.

Question

Want to see the full answer?

Answer 1

Question

Chapter 2, Problem 3CS

Summary Introduction

Case summary:

There is a good market for automobile tune-ups and other related activities for many million vehicles in US Country roads. Some of them are serviced by full service dealers and some by other specific service dealers. However, ML Company, JL Company and others have developed strategies for seizing the opportunity.

ML Company performs functions such as oil changing, lubrication and interior cleaning services. The place is vast and cars can be driven through, three abreast. In ML Company customers are greeted by representatives of the ML University. The person who greets will take the order.

Service personnel in neat uniforms will perform the necessary requirements of the customer. They have a standard three-person team who split themselves where one does lubrication, another does interior cleaning and the other works on the oil changing processes.

The service people are trained so well that the entire process will be completed in 10 minutes. The main motto is to charge less and provide better service than their competitors in the market.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

A company achieves sustainable competitive advantage when: Answer D) its strategy and its business model are well-matched and in sync. C) it is consistently able to achieve both its strategic and financial objectives. B) it has a profitable business model. A) an attractive number of buyers have a lasting preference for its products or services as compared to the offerings of competitors.

An industry's key success factors A) can be determined from studying the "winning" strategies of the industry leaders and ruling out as potential key success factors the strategy elements of those firms considered to have "losing" strategies. B) depend on the relative competitive strengths of the industry leaders and how vulnerable they are to competitive attack. C) are a function of market share, entry barriers, economies of scale, degree of vertical integration, and industry profitability. D) can be determined through identifying an industry's dominant economic characteristics, assessing the five competitive forces, and considering the impacts of the driving forces. E) vary according to whether an industry has high or low long-term attractiveness.

For a business "Accommodation and Food Services" what could be done to gain competitive advantage?