Connect with LearnSmart Access Card for Business Driven Technology
Connect with LearnSmart Access Card for Business Driven Technology
7th Edition
ISBN: 9781259852183
Author: Paige Baltzan, Amy Phillips
Publisher: McGraw-Hill Education
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Chapter 2, Problem 3MBD

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Michael Porter:

  • Michael Eugene Porter is an economist, researcher, author, advisor, speaker, and teacher.
  • His research is widely being recognized in governments, corporations, NGOs, and academic circles around the globe.
  • He has received numerous awards, and he is the most cited scholar today in economics and business. He has even achieved remarkable acceptance by practitioners across multiple fields.
  • He has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies and societies which include market competition, economic development, the environment, and healthcare.
  • He is an author of 18 books and many articles which include Competitive strategy, On Competition, etc...

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1. Pick a business icon or an entrepreneur that relates most to your personality. List at least five (5) short-term and five (5) long-term entrepreneurial goals you wish to achieve.
Choose a Fortune500 business and undertake a SWOT, PEST, and Porter's Five Forces study. Choose one or more strategies to meet the organization's objectives based on the results of the analysis. Justify your selected methods.
Talk about how important people's actions are to the growth of a business. Should a company's pay policies and methods be designed to get employees to work in ways that help the company reach its mission and goals?
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