Connect with LearnSmart Access Card for Business Driven Technology
7th Edition
ISBN: 9781259852183
Author: Paige Baltzan, Amy Phillips
Publisher: McGraw-Hill Education
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Chapter 2, Problem 5MBD
Program Plan Intro
Porter’s Five Forces Model:
To assess the potential for profitability in an industry, the competitive forces within the environment is analyzed by the Porter’s Five Forces.
- Buyer Power – The ability of the buyers to affect the price that they need to pay for an item.
- Supplier Power – The ability to influence the prices that are charged for the suppliers.
- Threat of substitute products or services – It will be high when there are many alternatives to a product or service and it will remain low when there are very few alternatives from which to choose.
- Threat of new entrants – It will be high when it becomes easy for new competitors to enter a market and it will remain low when there are some entry barriers to enter a market.
- Rivalry among existing competitors – It will be high when the competition is fierce in the market and it will remain low when competition becomes more complacent.
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