OPERATIONS MANAGEMENT IN SUPPLY CHAIN
OPERATIONS MANAGEMENT IN SUPPLY CHAIN
7th Edition
ISBN: 9781264093069
Author: SCHROEDER
Publisher: MCG
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Chapter 2, Problem 7DQ
Summary Introduction

To determine: The strategic decisions that are required in the operations and supply chain of grocery store.

Introduction:

Operations management helps to determine the tools and information for best business ideas and the implementations. It helps to improve the level of efficiency within the organization.

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Define some of the strategic decisions that might be required in a grocery store’s operation and its supply chain depending on whether the strategy was emphasizing imitation or innovation.
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As operations manager of Holz Furniture, youmust make a decision about adding a line of rustic furniture. Indiscussing the possibilities with your sales ma nager, Steve Gil bert,you decide that there will definitely be a market and tha t your firmshould enter that market. However, because rustic fu rniture has adifferent finish than your standard offering, you decide you needanother process line. There is no doubt in your mind about the decision,and you are sure that you should have a second process. Butyou do question how large to make it. A large process line is goingto cost $400,000; a small process line will cost $300,000. The question,therefore. is the demand for rustic furniture. After extensivediscussion with Mr. Gilbert and Tim Ireland of Ireland MarketResearch, Inc., you determine that the best estimate you can makeis that there is a two-out-of-three chance of profit from sales aslarge as $600,000 and a one-out-of-three chance as low as $300,000.With a large process line, you…
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