PRINCIPLES OF MARKETING >C<
PRINCIPLES OF MARKETING >C<
17th Edition
ISBN: 9781323555651
Author: Kotler
Publisher: PEARSON C
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Chapter 20, Problem 20.3DQ
Summary Introduction

To discuss: The 2 popular movement which works to make the companies sustainability efforts on line.

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Sustainability. Johnson & Johnson engages in a major effortto incorporate sustainability into its wide-ranging businessactivities. Visit the website listed here and read about thefirm’s recent activities. How does Johnson & Johnson promotesustainability? What are some specific examples?www.jnj.com/connect/caring/environment-protection
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Of the five sustainable marketing principles discussed in the text, which one best describes adidas’s approach?
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