PRINCIPLES OF MARKETING >C<
17th Edition
ISBN: 9781323555651
Author: Kotler
Publisher: PEARSON C
expand_more
expand_more
format_list_bulleted
Question
Chapter 20, Problem 20.3DQ
Summary Introduction
To discuss: The 2 popular movement which works to make the companies sustainability efforts on line.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Sustainability. Johnson & Johnson engages in a major effortto incorporate sustainability into its wide-ranging businessactivities. Visit the website listed here and read about thefirm’s recent activities. How does Johnson & Johnson promotesustainability? What are some specific examples?www.jnj.com/connect/caring/environment-protection
Describe how Uber’s business model works and the role technology has played in its success. What are the arguments for banning these types of businesses? What are the arguments for defending them?
Of the five sustainable marketing principles discussed in the text, which one best describes adidas’s approach?
Knowledge Booster
Similar questions
- AI & ESG Initiatives How AI Could Empower Any Business | Andrew Ng | TED (https://youtu.be/reUZRyXxUs4?si=yCTcCG3iIn_0wTA7) SEP (https://sep4sdgs.mfa.go.th/en/page/sep-application-in-thailand?menu=5d6bd9a415e39c1868002d5e) UN SDG 17 (https://sdgs.un.org/goals) ESG The New Supply Chain Imperative (https://lsc-pagepro.mydigitalpublication.com/publication/?m=60969&i=747463&p=52&ver=html5) Please note that the canvas designed should have guiding questions in each block. Apply your canvas to only 1 business of the following company: EGAT Business Group (https://www.egatbusiness.com/media.php?lang=EN#brochure) Based on the instruction above. 1.) How are transportation routes strategically optimized to minimize environmental impact, and what specific measures are implemented to promote fuel efficiency and reduce emissions in transportation?arrow_forwardAI & ESG Initiatives How AI Could Empower Any Business | Andrew Ng | TED (https://youtu.be/reUZRyXxUs4?si=yCTcCG3iIn_0wTA7) SEP (https://sep4sdgs.mfa.go.th/en/page/sep-application-in-thailand?menu=5d6bd9a415e39c1868002d5e) UN SDG 17 (https://sdgs.un.org/goals) ESG The New Supply Chain Imperative (https://lsc-pagepro.mydigitalpublication.com/publication/?m=60969&i=747463&p=52&ver=html5) Please note that the canvas designed should have guiding questions in each block. Apply your canvas to only 1 business of the following company: EGAT Business Group (https://www.egatbusiness.com/media.php?lang=EN#brochure) Based on the information above. Can you please provide the question for Sustainable SCM canvas (only for supply chain segmentation, supply chain planning)arrow_forwardAI & ESG Initiatives How AI Could Empower Any Business | Andrew Ng | TED (https://youtu.be/reUZRyXxUs4?si=yCTcCG3iIn_0wTA7) SEP (https://sep4sdgs.mfa.go.th/en/page/sep-application-in-thailand?menu=5d6bd9a415e39c1868002d5e) UN SDG 17 (https://sdgs.un.org/goals) ESG The New Supply Chain Imperative (https://lsc-pagepro.mydigitalpublication.com/publication/?m=60969&i=747463&p=52&ver=html5) Please note that the canvas designed should have guiding questions in each block. Apply your canvas to only 1 business of the following company: EGAT Business Group (https://www.egatbusiness.com/media.php?lang=EN#brochure) Based on the information above. 1.) How can EGAT optimize asset utilization and investment in infrastructure to enhance efficiency and sustainability in alignment with ESG criteria?arrow_forward
- AI & ESG Initiatives How AI Could Empower Any Business | Andrew Ng | TED (https://youtu.be/reUZRyXxUs4?si=yCTcCG3iIn_0wTA7) SEP (https://sep4sdgs.mfa.go.th/en/page/sep-application-in-thailand?menu=5d6bd9a415e39c1868002d5e) UN SDG 17 (https://sdgs.un.org/goals) ESG The New Supply Chain Imperative (https://lsc-pagepro.mydigitalpublication.com/publication/?m=60969&i=747463&p=52&ver=html5) Please note that the canvas designed should have guiding questions in each block. Apply your canvas to only 1 business of the following company: EGAT Business Group (https://www.egatbusiness.com/media.php?lang=EN#brochure) Based on the information above. Manufacturing 1.) How can AI-driven manufacturing processes be designed to minimize environmental impact, optimize resource usage, and align with ESG objectives for sustainable production?arrow_forwardAI & ESG Initiatives How AI Could Empower Any Business | Andrew Ng | TED (https://youtu.be/reUZRyXxUs4?si=yCTcCG3iIn_0wTA7) SEP (https://sep4sdgs.mfa.go.th/en/page/sep-application-in-thailand?menu=5d6bd9a415e39c1868002d5e) UN SDG 17 (https://sdgs.un.org/goals) ESG The New Supply Chain Imperative (https://lsc-pagepro.mydigitalpublication.com/publication/?m=60969&i=747463&p=52&ver=html5) Please note that the canvas designed should have guiding questions in each block. Apply your canvas to only 1 business of the following company: EGAT Business Group (https://www.egatbusiness.com/media.php?lang=EN#brochure) Based on the information above. 1.) How can AI-driven analytics optimize EGAT's supply chain performance while ensuring adherence to ESG principles, resource conservation and reduce waste?arrow_forwardAI & ESG Initiatives How AI Could Empower Any Business | Andrew Ng | TED (https://youtu.be/reUZRyXxUs4?si=yCTcCG3iIn_0wTA7) SEP (https://sep4sdgs.mfa.go.th/en/page/sep-application-in-thailand?menu=5d6bd9a415e39c1868002d5e) UN SDG 17 (https://sdgs.un.org/goals) ESG The New Supply Chain Imperative (https://lsc-pagepro.mydigitalpublication.com/publication/?m=60969&i=747463&p=52&ver=html5) Please note that the canvas designed should have guiding questions in each block. Apply your canvas to only 1 business of the following company: EGAT Business Group (https://www.egatbusiness.com/media.php?lang=EN#brochure) Based on the information above. Service level improvement 1.) How can AI-driven processes enhance customer satisfaction while maintaining high-quality standards and minimizing the environmental impact of returns?arrow_forward
- AI & ESG Initiatives How AI Could Empower Any Business | Andrew Ng | TED (https://youtu.be/reUZRyXxUs4?si=yCTcCG3iIn_0wTA7) SEP (https://sep4sdgs.mfa.go.th/en/page/sep-application-in-thailand?menu=5d6bd9a415e39c1868002d5e) UN SDG 17 (https://sdgs.un.org/goals) ESG The New Supply Chain Imperative (https://lsc-pagepro.mydigitalpublication.com/publication/?m=60969&i=747463&p=52&ver=html5) Please note that the canvas designed should have guiding questions in each block. Apply your canvas to only 1 business of the following company: EGAT Business Group (https://www.egatbusiness.com/media.php?lang=EN#brochure) Based on the information above. Inventory 1.) What initiatives are in place to achieve cost savings by prioritizing energy efficiency and reducing waste in operations?arrow_forwardAI & ESG Initiatives How AI Could Empower Any Business | Andrew Ng | TED (https://youtu.be/reUZRyXxUs4?si=yCTcCG3iIn_0wTA7) SEP (https://sep4sdgs.mfa.go.th/en/page/sep-application-in-thailand?menu=5d6bd9a415e39c1868002d5e) UN SDG 17 (https://sdgs.un.org/goals) ESG The New Supply Chain Imperative (https://lsc-pagepro.mydigitalpublication.com/publication/?m=60969&i=747463&p=52&ver=html5) Please note that the canvas designed should have guiding questions in each block. Apply your canvas to only 1 business of the following company: EGAT Business Group (https://www.egatbusiness.com/media.php?lang=EN#brochure) Based on information above. Account payable 1.) How are payment practices structured to support sustainability objectives in the procurement of materials and components?arrow_forwardAI & ESG Initiatives How AI Could Empower Any Business | Andrew Ng | TED (https://youtu.be/reUZRyXxUs4?si=yCTcCG3iIn_0wTA7) SEP (https://sep4sdgs.mfa.go.th/en/page/sep-application-in-thailand?menu=5d6bd9a415e39c1868002d5e) UN SDG 17 (https://sdgs.un.org/goals) ESG The New Supply Chain Imperative (https://lsc-pagepro.mydigitalpublication.com/publication/?m=60969&i=747463&p=52&ver=html5) Please note that the canvas designed should have guiding questions in each block. Apply your canvas to only 1 business of the following company: EGAT Business Group (https://www.egatbusiness.com/media.php?lang=EN#brochure) Based on information above. 1.) How are payment practices structured to support EGAT’s sustainability objectives in the procurement of materials and components?arrow_forward
- AI & ESG Initiatives How AI Could Empower Any Business | Andrew Ng | TED (https://youtu.be/reUZRyXxUs4?si=yCTcCG3iIn_0wTA7) SEP (https://sep4sdgs.mfa.go.th/en/page/sep-application-in-thailand?menu=5d6bd9a415e39c1868002d5e) UN SDG 17 (https://sdgs.un.org/goals) ESG The New Supply Chain Imperative (https://lsc-pagepro.mydigitalpublication.com/publication/?m=60969&i=747463&p=52&ver=html5) Please note that the canvas designed should have guiding questions in each block. Apply your canvas to only 1 business of the following company: EGAT Business Group (https://www.egatbusiness.com/media.php?lang=EN#brochure) Based on the information above. Supply chain analytics 1.) How can AI-driven analytics optimize EGAT's supply chain performance while ensuring adherence to ESG principles, resource conservation, and waste reduction?arrow_forwardAI & ESG Initiatives How AI Could Empower Any Business | Andrew Ng | TED (https://youtu.be/reUZRyXxUs4?si=yCTcCG3iIn_0wTA7) SEP (https://sep4sdgs.mfa.go.th/en/page/sep-application-in-thailand?menu=5d6bd9a415e39c1868002d5e) UN SDG 17 (https://sdgs.un.org/goals) ESG The New Supply Chain Imperative (https://lsc-pagepro.mydigitalpublication.com/publication/?m=60969&i=747463&p=52&ver=html5) Please note that the canvas designed should have guiding questions in each block. Apply your canvas to only 1 business of the following company: EGAT Business Group (https://www.egatbusiness.com/media.php?lang=EN#brochure) Based on the information above. can you please provide the questions in sustainable SCM canvas (only for supply chain analytics, supply chain planning, transportation and warehousing)arrow_forwardUsing the reasons given for setting up the Hawkers United – Dabao 2020 group, identify the keyfactors that are pushing Singapore hawkers to digitalise their business.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you