PRINCIPLES OF MARKETING >C<
17th Edition
ISBN: 9781323555651
Author: Kotler
Publisher: PEARSON C
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Chapter 20, Problem 20.12AC
Summary Introduction
Case summary:
Many companies including Company N in the year 1970s faced many criticism on their marketing of child formula to underdeveloped countries families. Their marketing was initiating a superior product than the breast feeding. But researches says that breast feeding makes the infants healthier than others. The 3rd world women was on child formula for feeding the infants but it becomes watering to save the money and even with contaminated water.
This leads to more health problems for the kids and even it causes death.
Company N made various tactics to sell their products. In the year 2012, April Company N acquired Company P and became the biggest player in the market of infant formla.it fetches more than eighty five percentage of revenue from the market. A committee was formed to addresses such kind of issues in the year 1984 and it is active still today.
Characters in given case:
- Company N
To discuss: Whether it is wrong for the marketers to make or create the wants to make profits.
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