EBK MARKETING
EBK MARKETING
6th Edition
ISBN: 8220103676250
Author: Grewal
Publisher: YUZU
Question
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Chapter 20, Problem 2MA
Summary Introduction

To discuss: Whether the statement that “salesperson just makes product cost more” is agreeable or not and justify the answer.

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Imagine that you are a salesperson for one of your favorite products. Identify your product then write the seven steps you will follow in selling your product or product line. Be sure to thoroughly explain and include specific details for each step, such as the characteristics you’re looking for in prospective customers, a list of possible objections you may have to overcome, and the methods and tools you’ll use at each step.
How do you respond to fraudulent marketing practices that you have personally or to others? Are fraudulent marketing practices based on price, promotion, product or packaging? Briefly describe one such incident in detail.
Should sales people sell alone or work in teams with other people in the company?
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